Hulu was launched in 2007 with fundamental backing from new and old-fashioned media. This includes funding and content through NBC Universal, Yahoo, MSN, and MySpace before launching early in 2008. Earlier, Hulu competed with Netflix, struggling to break down new regions with a continuous online presence.
However, both Netflix and Amazon Prime Video released unique TV successions in 2015, which drove the video streaming activities far from outdated media control.
It only took Hulu two years to imitate Prime Videos and Netflix’s models. The streaming platform has come a long way since its inception; however, nothing states more about any organization than some statistics. So, let’s delve into Hulu’s current facts and decide if it stands to oppose Netflix squarely!
Key Statistics
Hulu’s General Statistics and Facts in 2025
1. Hulu’s socio-economic status.
This stat shows that thirty-one percent (31%) of Hulu customers earn between $50,000 and $100,000, and nineteen percent (19%) make more than $100,000, showing that half (1/2) of the contributors earn nearly $50,000.
In 2019, Hulu was at the third (3rd) Position under popularity, fourteen percent (14%), right under Netflix’s twenty-five percent (25%), and YouTube’s eighty-eight percent (88%). In content for kids, thirty-three percent (33%) of adults agree that Hulu is for toddler content.
2. Hulu’s live television ‘churn rate.’
Its Live televised show experienced a ‘churn rate’ (which signifies the rate of humans that halt a subscription). This rate is approximately seven percent (6.9%) a month and supersedes Netflix (2.4%), but it’s lower than YouTube Television (8%).
3. Comcast pronounced its thirty-three percent (33%) market share to Disney this year, 2024, relinquishing control.
Disney, like Twenty-First Century Fox and Comcast, has employed one of the shrewdest digital approaches in previous years. In its initial year, Disney+ had approximately one hundred (100) million subscribers globally, and ESPN+ had ten (10) million subscribers. The plan to influence Hulu shows that the application will be in Disney+.
4. This streaming service provider’s ‘First Nail in The Coffin’ is its live televised service.
Hulu’s live televised films and shows could be accessible on Disney+ soon, and it provides active shows like YouTube Television plus other net-based live Television services with high prices on seventy-five (75) channels, ESPN+ plus Disney+. However, let’s check the revenue from this from 2019 -2023 ($bn) below:
Hulu yearly live show cash flow (2019-2023)
| Year | Revenue ($bn) |
| 2019 | 1.40 |
| 2020 | 2.80 |
| 2021 | 3.70 |
| 2022 | 4.40 |
| 2023 | 4.80 |
5. 25-34-12 Months-olds make up the biggest age group of Hulu clients.
This indicator is extensive within the framework of Hulu facts because it shows that the 25-34-12 months-old demographic is the largest engaged with its streaming service. Moreover, this data accounts for thirty-three percent (33%) of its viewership.
6. Hulu supplies content for daily viewers.
This statistic testifies to the high quality of the content, accessibility, and reliability of the Firm’s subscribers. It’s the main pointer towards Hulu’s accomplishments and a top-notch place to begin any dialogue about Hulu’s overall performance. Thirty-seven percent (37%) of Hulu subscribers utilize its service daily.
7. Stats on the authority of Hulu’s content material.
This stat testifies to the authority of Hulu’s content material, highlighting that visitors spend a long time tuning into its streaming service daily. The mean viewer spends eighty-nine (89) minutes daily watching Hulu’s superior programming. It has the potential to seize and retain visitors’ attention.
8. Hulu’s (revenue) achievement within the streaming sector from 2019-2023 ($bn).
Hulu earns its top income through its ‘video-on-demand’ activities, which are accessible to consumers with or without adverts at diverse prices. Hulu is responsible for fourteen percent (14%) of the overall American streaming viewership!
Hulu’s yearly streaming income 2019 to 2023:
| Year | Revenue ($bn) |
| 2019 | 3.70 |
| 2020 | 4.40 |
| 2021 | 5.80 |
| 2022 | 6.30 |
| 2023 | 6.30 |
9. It grabbed $11.2 billion in income in 2023, a 4.6% Boost from the previous year.
The table below shows Hulu’s yearly income between (2010-2023) in $bn.
| Year | Revenue ($bn) |
| 2010 | 0.20 |
| 2011 | 0.40 |
| 2012 | 0.60 |
| 2013 | 1.10 |
| 2014 | 1.60 |
| 2015 | 2.00 |
| 2016 | 2.40 |
| 2017 | 3.10 |
| 2018 | 3.50 |
| 2019 | 4.50 |
| 2020 | 7.20 |
| 2021 | 9.60 |
| 2022 | 10.70 |
| 2023 | 11.20 |
10. Sixty-six percent (66%) of Hulu’s subscribers have a household revenue of seventy-five thousand dollars ($75k) or more.
This figure is vital in the framework of a weblog publication about Hulu Stats because it reveals the economic supremacy of this streaming provider. It displays Hulu’s ability to lure numerous subscribers with incomes above average, indicating that the provider appeals to affluent demographics.
11. Seventy-seven percent (77%) of its subscribers possess college training or higher.
This data shows that the Firm’s subscribers are elite, a critical factor to remember when discussing Hulu’s fulfillment. It recommends that Hulu’s content material be attractive to the educated target audience. It shows seriousness in targeting folks fascinated by its services. Hulu has approximately forty-three (42.8) million subscribers.
12. This information about Hulu’s ad-supported plan is a first-rate promoting factor for the firm.
The shorter advert break period is a great advantage for visitors. It lets them return to the content quicker than other advert-supported video offerings. This pointer is vital to recollecting Hulu’s achievement because it reveals the enterprise’s guarantee of a higher viewing time for its clients.
Hulu’s advert-supported scheme has a fifteen-second advert break. It is ½ of the enterprise standard for advert-supported video services.
13. An exquisite instance of Hulu’s achievement.
2020 Hulu’s financial statement was an exquisite show of achievement and a perception of the corporation’s monetary performance. It called for a celebration of fulfillment and recognition of the Firm as a chief player unrelenting in development. In 2020, Hulu’s advertisement income reached $1.96 billion.
14. Its “Palm Springs” movie featured a record-setting opening and was the most viewed film on Hulu’s first three days of accessibility.
The victory of the “Palm Springs” movie was a great testament to the ability to lure viewers and offer them classy content. This information points towards Hulu’s perseverance in growing popularity. It also played a vital role in providing fans with a memorable experience that will warrant a comeback! Ad income hit almost two billion ($2) in 2020, with ‘Palm Springs’ fixing release records.
15. Hulu’s video streaming service was rated third in the USA, after Netflix and Prime Video.
In March 2021, Hulu became the US’s third most popular video streaming service after Netflix and Prime Video. This shows how Hulu is becoming a favorite for many viewers and securing its spot as a top entertainment option.
16. Its average subscriber views around 10 editions and 30 movies yearly.
This fact above testifies to the total quantity of content the firm gives its subscribers to access a broad spectrum of libraries at leisure, highlighting great options for fans seeking diverse content to view.
Hulu’s Workers and Salary Facts
Here states the number of workers and their salaries.
17. Hulu has about 2,350 workers.
The average yearly payment to Hulu’s staff is $101,593; the basic salary plus incentives equals forty-eight ($48) dollars hourly. Conversely, the mean income is $89,632. The highest-paid post is the principal engineer job, at $240,000 yearly, while the lowest Position is the technical support task, at $48,784.
18. In 2021, its monthly policy with no adverts had a 65% 6-month user retention rate.
Add-free strategies for streaming services witnessed a higher client retention rate. Hulu’s data on consumer retention shows that its monthly plan without adverts saw an average six-month consumer retention ratio of 65% in 2021.
In addition, the retention ratio for Hulu’s monthly plan + ads was sixty-three (63%); Discovery+ and Peacock witnessed the same thing, according to Second Measure. Its retention rate of 67% is smaller than Netflix’s at 78%.
19. Live television is approximately seven times more cost-effective per customer than streaming-only contributors.
According to Hulu statistics, the mean income per Live Television viewer has skyrocketed since Q1 of 2019 without a rise in revenue. A mean Live tela-spectator added $88.77 to monthly income in Q2 of 2022, rising from $52.58 during Q2 of 2019, and streaming viewers’ contribution rose from $12.73 to $12.77 within the same time, according to Statista.
20. In Q2 of 2022, the mean payment for a customer with zero live television design was $12.77.
Hulu’s subscription stats show that Q2 saw a slight cut from Q1, where the mean income rose to $12.96 per customer. The Firm’s smallest ARPU since 2019 occurred in Q3 2020, by $11.39, and ($14.49) in the first quarter of 2019.
21. 70% of subscribers had ad-supported Plans.
The firm features an ad-free streaming plan, yet many users prefer the affordable one at $6.99. Thus, to stop further frustration, the podium topped the advert duration to ninety (90) seconds with a countdown watch that gives an alert whenever the adverts finish, according to Variety and Hulu.
22. Hulu’s income in 2020 was $4.4 billion.
Within the past few years, Hulu has quickened its approaches toward refining the platform’s publicity, which has helped to increase its income to $4.4 billion from $0.2 billion in previous years. This $4.40 billion was sales from adverts amounting to $1.50 billion, and the advert income for the Firm for 2021 rises to approximately three ($2.70) billion dollars.
Its net value was sixteen billion dollars in October of 2021, and the 2023 end-of-the-year record depicts a revenue of 11 billion dollars, which was higher than the previous years.
Hulu Revenue
Hulu made $11.2 billion in revenue in 2023, a 4.6% increase on the previous year.
Hulu annual revenue 2010 to 2023 ($bn):
| Year | Revenue ($bn) |
| 2010 | 0.20 |
| 2011 | 0.40 |
| 2012 | 0.60 |
| 2013 | 1.10 |
| 2014 | 1.60 |
| 2015 | 2.00 |
| 2016 | 2.40 |
| 2017 | 3.10 |
| 2018 | 3.50 |
| 2019 | 4.50 |
| 2020 | 7.20 |
| 2021 | 9.60 |
| 2022 | 10.70 |
| 2023 | 11.20 |
23. Hulu took the 3rd position as the top streaming service through mobile reach in 2019.
YouTube’s 88.0% mobile influence made it one of the most famous streaming services. Netflix was the first subscription-related streaming service. It took the second position on the list with 25%, while Hulu 14% and Amazon Prime Video 11% trotted behind. The smallest share was for Vimeo at eight (8.0%) percent.
24. In 2020, Hulu had 94.5 million viewers.
Hulu viewership statistics and predictions project the viewer number to hit 99.7 million by 2021, which puts Hulu within the top three US OTT services. However, Netflix had the lead here, with 168.9 million viewers in 2020, and will reach 171.70 million in 2021. Amazon Video followed as a close runner-up, with 130.1 million viewers in 2020.
25. In 2019, only 17% of Americans viewed ‘The Handmaid’s Tale’.
Numerous statistics state that the cause for less viewership is the plotline and unambiguous content, although its dystopian character has the potential to generate interest.
26. NordVPN is No.1 out of 40 (VPNs) examined for streaming on Hulu.
In theory, Hulu viewership is only possible from within the United States and Japan. However, NordVPN will allow fans to use Hulu in any country for various streaming platforms, including Netflix, Amazon Video, and Disney+.
Hulu Statistics on Market Share
27. According to the latest info, Hulu held 11% of the global market share.
Hulu’s market share dropped by 1% in the first quarter of 2022. HBO Max currently holds 14% of the market share, while Netflix has 23%, Prime Video accounts for 19%, and Disney+ isn’t far behind, as it holds 13%. The previous statistic shows that the Firm’s stake in SVOD went from 27% to 20% between the third quarter of ’19 and the fourth quarter of ’20.
28. Hulu has around 45.6 million paid subscribers and 48.5 in the last quarter of 2023.
Hulu user statistics record a significant increase from previous years, particularly yearly. For reference, the platform had 32.1 million subscribers in 2020. Its subscribers have several plans, like subscriptions costing $6.99/month, while the costliest is $64.99 monthly. The latter includes premium features, like ad-free, live tele-packages, and popular channels like CBS and NBC. Check the table below for its yearly subscribers.
| Year | Subscribers (mm) |
| 2011 | 1.00 |
| 2012 | 2.00 |
| 2013 | 4.00 |
| 2014 | 6.00 |
| 2015 | 10.00 |
| 2016 | 12.00 |
| 2017 | 17.00 |
| 2018 | 22.00 |
| 2019 | 25.00 |
| 2020 | 32.00 |
| 2021 | 41.00 |
| 2022 | 45.00 |
| 2023 | 48.20 |
29. In 2020, Hulu’s share of virtual MVPDs was 34%.
If we look at the marketing efforts invested, Hulu statistics confirm the platform’s growing subscriber count is once again a testament to the effectiveness of these efforts. Furthermore, the multichannel video programming distributors (MVPDs) have grown steadily to a 24% yearly increase in total subscribers.
In addition, the number of Hulu subscribers grew from 31% in 2019. YouTube’s active channel has also experienced subscriber growth, scoring a 5% increase, while AT&T TV Now and Sling lost customers.
30. Hulu generated $2.1 billion in ad revenue during the 12 months leading up to September 2021.
Hulu’s revenue was the biggest, as it generated $2.1 billion in ad revenue during the 12 months leading up to September 2021. Four (4) top American AVOD sites bred $3.5 billion in advertising revenue during the mentioned period. Paramount+ followed with ($822 million in ad revenue), Peacock ($279 million in ad revenue), and Tubi ($250 million in ad revenue).
31. In 2020, Hulu + live television had an average ‘churn rate’ of 6.9% per month.
Hulu stats recorded a similar percentage to other streaming platforms in churn rates since MVPDs have a customer-oriented approach, and a customer can cancel a monthly plan, contrasting ordinary Television subscriptions. Philo had the best mean monthly churn rate, or 11.4%, while Netflix had the lowest (2.4%). Further, the YouTube channel had 4.3%, and Disney+ recorded an 8% monthly churn rate.
32. Hulu earmarked to accumulate $1.96 billion in ad revenues from connected televisions in 2020.
Hulu’s net share of US CTV ad spending by 2022 is estimated to remain higher than Roku or YouTube. Therefore, it’s estimated CTV ad revenue will reach $3.10 billion by 2022. In 2020, nearly one-fourth of the US CTV spending was all Hulu, statistics confirm. YouTube was still the top US CTV ad seller in 2020, accounting for $2.89 billion in gross revenue for this segment alone.
33. Its crucial add-on remains the Hulu live tele-plan, which costs between $65 and $73, depending on the version.
A substantial amount of income comes through these add-ons. Aside from allowing you to stream on multiple devices for $10 monthly, additional services come with further customizations. You can purchase additional content, like Cinemax for $10 per Month, HBO for $15 per Month, Showtime for $11, and Starz for $9 monthly. Netflix doesn’t have the option for add-ons. Hulu customers can take about 25 events or films through an advert-free plan; without, it is off-limits.
By matching Hulu and Netflix facts from this perspective, we see that the latter offers a much better offer as users can download up to 100 titles, regardless of the plan. The only limitation is that, with (basic) subscriptions, users can only download on one device at a time, which grows with higher levels.
Conversely, Hulu fans can download five friendly devices from the Firm’s live tele-package, which exceeded 4 million subscribers in (2022 and 2023), yet expansion has reduced in the preceding two years.
Hulu’s yearly live television subscribers from 2018 to 2023 (mm)
| Year | Subscribers (mm) |
| 2018 | 1.10 |
| 2019 | 2.00 |
| 2020 | 3.30 |
| 2021 | 3.80 |
| 2022 | 4.10 |
| 2023 | 4.40 |
Hulu Demographics Statistics
34. According to Statistics, as of May 2021, 57% of Americans aged 18-34 had a Hulu subscription, compared to only 10% of those 65 or over.
Notwithstanding this inconsistency, a nearly similar number of participants in diverse groups knew about Hulu. Another 19% of those in the younger group have not renewed their subscriptions, and 8% share their password.
35. The demographic distribution of Hulu’s customer base.
Knowing the demographic distribution of Hulu’s customer base is essential to understanding the platform’s accomplishments and capacity for development. In addition, this indicator can help construct marketing, publicizing strategies, and brand improvement decisions.
About 52% to 59% of Hulu subscribers are female, while forty-one percent (41%) are men. Besides, Hulu subscriber growth was proportioned gender-wise. However, the only other platform that can match its balance is Netflix, with 48% male and 52% female subscribers. If we look at the different platforms, we see that CBS All Access has a higher male base, about 69%.
36. Distribution of USA users by generation.
Nearly 54% of the firm’s fans are Millennials or Gen Z. More than half of Hulu’s subscribers are youths, falling into two user bases: Gen Z (17%) and Millennials (37%). Another frequent generation is X, the same number as Millennials (37%). Finally, Baby Boomers cover the remaining 19% share.
37. 38% of Americans between 35 and 44 years view Hulu weekly.
The most current Hulu statistics state that the above-age range (35-44) is the top viewers, with 38% of the respondents saying they view it many times weekly. An additional 39% from a similar age range watch it daily, on top of ten (10%) percent of folks who enjoy it once weekly.
Similarly, the least viewers of Hulu’s content are individuals above 65 plus 18 to 34.
Hulu vs. Netflix Statistics
Hulu’s Future Trend
Hulu’s media associate (FX) will air authentic content on the firm instead of the Television channel itself in the future. This indicator is the game-changer and a warning sign towards a shift from top media cohorts’ techniques of allocating their content. By initiating unique content material on Hulu instead of the television channel itself, the partner (FX) is proving its self-belief in the streaming podium’s potential to cover an extensive target market.
Also, Hulu’s partner (FX) transfers new patterns to this platform, and advert breaks are 15 seconds, which is 1/2 the enterprise norm. This statistic is good for Hulu because it indicates that the podium is turning into a ‘go-to end’ for high-class content, a testimony to Hulu’s developing achievement.
FAQs
The streaming platform’s basic subscription with ads costs $5.99 monthly in America, and an ad-free edition costs $11.99 monthly.
Hulu’s subscribers are smaller than the top two streaming platforms — Netflix has one hundred and eighty-three (183) million, and & Amazon Prime has one hundred and fifty (150) million subscribers, respectively.
Note that the Hulu app is compatible with numerous devices, but your plan determines how many devices you can view simultaneously. Hulu Plus and Hulu+Live TV enable viewers to watch on two (2) devices simultaneously, and by stimulating an add-on, Hulu+Live Television fans can access the platform through limitless devices (Hulu).
Hulu is compatible with top devices like smart TVs, tablets, gaming consoles, phones, and streaming devices like Apple TV, Roku, and Chromecast.
That is a false impression, formulated when numerous media businesses had rewards in the agency but did not need to launch new names on it.
About 70% of its content shows its lack of online publicity.
The most viewed program on this streaming giant is ‘Little Fires Everywhere.’
