Can you believe the whirlwind journey TikTok has taken us on? It’s incredible to see how TikTok got a whopping 1.7 billion people hooked on the platform by the second quarter of 2023. Who would’ve thought that sharing short, silly videos could capture hearts and minds on such a massive scale? Let’s take a trip down memory lane to 2020 when TikTok exploded onto the scene. According to statistics, TikTok was staggering everywhere, with 313.5 million downloads in the first quarter alone. It was like a wave of creativity swept over everyone, and suddenly, we couldn’t get enough of those bite-sized videos.
Remember how it all started in 2016 as a platform just for folks in China? Then, the brilliant minds at ByteDance decided to share the fun with the rest of us. Now, in the US alone, there are approximately 143.4 million TikTok addicts. Tag along as we explore the fascinating world of TikTok, from its humble beginnings to the present day. Further, we’ll uncover jaw-dropping statistics about TikTok users worldwide and dive into the different age groups that make TikTok their digital home.
Key Statistics
Tiktok Usage Statistics
Understanding TikTok isn’t just about numbers; it’s about grasping how people interact with it. Here are some insights into TikTok usage that marketers should take note of:
1. Are you aware that TikTok is a Search Engine? Surprisingly, 40% of Americans (more than two in five people) turn to TikTok for their searches. Among Gen Z, one in 10 prefers TikTok over Google, which is still the overall favorite search engine.
2. Unlike what many of us presume, TikTok is, to many, a news source, not just a platform for fun. Also, TikTok is increasingly becoming a hub for news, with around 43% of users now relying on the app for their news, a significant jump from the 33% recorded in 2022. This puts TikTok on par with Facebook in terms of being a go-to source for news among its users.
3. TikTok isn’t just about relaxation anymore; this year, there’s been a notable shift in what users seek on the platform. While “relaxing” content was popular on TikTok, 53% of users are looking for “funny” content nowadays.
4. Gen Z is shaking up the podcast scene by flocking to TikTok. While podcasts have been enjoying their moment in the spotlight, TikTok is giving them a run for their money. A significant 41% of Gen Z users admit they’ve reduced their podcast listening since diving into the TikTok space.
5. But TikTok is far from just about entertainment; it’s more about helping individuals and brands to connect. In the UK, Gen Z users are 1.2 times more likely than other platform users to slide into a brand’s DM after making a purchase.
6. Think again if you think TikTok is just about dancing and lip-syncing. It’s also a powerhouse for memory joggers. American users who catch glimpses of TV and movie content on TikTok are 1.3 times more likely to remember the titles than watching trailers. Those movie ads on TikTok appear more effective than you thought!
7. Regarding shopping, Gen Zs have their playbook; they’re ditching the traditional shopping routes and leaning into community recommendations. Gen Zs are 1.8 times more likely to make a purchase based on TikTok community suggestions than from conventional marketplaces.
8. Finance is taking the spotlight among Philippines TikTok users. Additionally, finance-related content has now become the talk of the town among TikTok users in the Philippines, with A whopping 95% of them considering finance topics incredibly important. Also, it seems like everyone’s eager to learn more about managing their money and making wise financial decisions.
Statistics on TikTok Demographics
9. Did you know that one out of every 4 TikTok buffs is under 20? It’s like this whole Gen Z takeover!
10. Speaking of generations, TikTok has got more Gen Zers on board than Instagram.
11. Plus, when creating content, most of the masterminds behind those viral TikTok videos are between 18 and 24 years old.
12. Here’s a fun fact: over half of TikTok’s crowd are rocking females!
13. And guess who’s leading the TikTok fan club? The US takes the crown with a whopping 135 million fans tuning in.
14. TikTok is not just a hit in the States. However, nearly 90% of Saudi Arabian adults are joining the fun, too!
15. Now, let’s talk about the stars of TikTok—the creators! The average age of the top 10 TikTok maestros is 24.
16. Get this – in 2021, the top earners on TikTok were all 25 and under!
17. Guess what? Teens and young adults dominate the TikTok scene! A whopping 25% of TikTok’s fan base in the US falls between the ages of 10 and 19. And almost half (47.4%) of all TikTok users are under 30! However, TikTok is not just for the young. As the age groups climb higher, the TikTok tribe thins out a bit. Not too surprising, right?
18. Folks aged 50 and above represent the smallest slice of the TikTok pie, making up 11% of users. It’s like each age group brings its flavor to the TikTok party!
Statistics on TikTok for Business
It might be time to reconsider if you have yet to start leveraging TikTok for your business. Let some of the TikTok business stats and trends below get you motivated:
19. Businesses are Embracing TikTok. Gone are the days when TikTok was solely for dance crazes and viral videos. Now, many businesses are jumping on the bandwagon. Adobe discovered that 54% of business owners have harnessed TikTok to boost their brand, churning out an average of nine monthly posts.
20. Influencer Marketing is Booming. It’s not just about creating random entertainment content; some businesses are teaming up with TikTok influencers to drive product sales or promotions. Additionally, One in four small business owners have tapped into the power of TikTok influencers for their marketing needs.
21. Investment is Increasing, and businesses are putting their money where the trends are. Moreover, on average, companies dedicate 15% of their marketing budget to TikTok content creation, a clear sign of confidence in the platform’s potential.
22. Businesses are exploring various content types on TikTok. While 43% focus on product-related content, others are delving into product or service reviews, video tutorials, personal stories, and hopping onto trending challenges or memes.
23. Challenges Persist Despite TikTok’s promise, hurdles remain. While 53% of business owners plan to ramp up their investment in TikTok affiliate marketing next year, obstacles persist. About one-third struggle to boost engagement rates, and a quarter find consistent content creation challenging.
24. The advertising landscape is evolving, and TikTok is leading the charge. Data reveals that TikTok ads are outshining TV ads. In a study comparing the two, despite TikTok ads having a lower frequency, they generated nearly the same revenue per 1,000 impressions as TV ads.
25. TikTok is also becoming a powerhouse for product discovery. Additionally, Recent data from TikTok and Nielsen reveals that TikTok is leading the pack as the fastest-growing channel for discovering new products, with a significant 15% of product discoveries kicking off right on the platform.
26. Advertising on TikTok is also an intelligent investment; while ad performance can be hit or miss on other platforms, TikTok consistently delivers impressive returns. According to TikTok’s data, advertisers see an average return of $2 for every $1 they invest in advertising on TikTok.
27. When it comes to consumer spending, TikTok is a trailblazer. TikTok is now the go-to destination for splurging, making it the first non-game app to surpass $10 billion in consumer spending across the Apple App Store and Google Play. That’s a testament to TikTok’s unique appeal among users, setting it apart from Facebook, Instagram, and WhatsApp.
28. Partnering with TikTok creators is another winning strategy for businesses. According to TikTok’s findings, ads featuring creators drive a whopping 26% increase in brand favorability among US social and video platform users.
29. Purchasing isn’t just about acquiring products for TikTok users; it’s about boosting their mood. TikTok users are 1.3 times more likely than users on other platforms to buy something that brings them joy. This reflects the app’s role as a source of positivity and mood upliftment for users.
30. Even auto brands in Indonesia are reaping the benefits of TikTok. Moreover, a recent study shows that 83% of Indonesian TikTok users have a more favorable impression of auto brands after encountering them on the platform. Also, TikTok drives meaningful engagement and brand affinity across various sectors.
Statistics on TikTok Users by Gender and Age
31. TikTok is a platform where everyone finds their space, with a nearly equal split between male and female users. As of October 2023, about 49.2% of TikTok users globally identified as women, while approximately 50.8% were men, according to Statista.
Let’s explore how different age groups and genders engage with TikTok. Here’s a breakdown based on age and gender:
| Age Group | Female | Male |
| 18-24 | 18.2% | 18% |
| 24-34 | 15.2% | 16.9% |
| 35-44 | 7.9% | 8.6% |
| 45-54 | 4.4% | 4.3% |
| 55+ | 3.4% | 3% |
32. Users in the 18- to 24-year-old age group dominate TikTok, with men making up a significant portion of the audience. In this age bracket, 18.2% of the audience identifies as female, while 18% are male. Following closely behind, the 24—to 34-year-old age group boasts a strong presence, with 15.2% of the audience being female and 16.9% male.
33. TikTok caters to diverse demographics, offering something for everyone regardless of age or gender.
34. The platform’s appeal is spreading rapidly among different age groups. However, the numbers are surging among US users over 18, with unique monthly visitors skyrocketing from 22.2 million in January to an impressive 39.2 million in April.
35. TikTok boasts around 80 million monthly active users in the United States, with a diverse demographic makeup. While 60% of users are female and 40% are male, the majority—60%—are between the ages of 16 and 24. However, the platform’s appeal spans across age groups, with 26% falling into the 25-44 bracket. Overall, 80% of users are between 16 and 34.
36. Notably, ComScore data reveals that TikTok’s user base in the US is diversifying in age, with significant representation across age brackets. Moreover, 32.5% of users are aged 10-19, followed by 20-29 at 29.5%, indicating a broadening demographic appeal.
TikTok Marketing Statistics
37. Compared to Instagram’s $100 to $200 for every 10,000 to 20,000 followers, TikTok Influencers with significant followings (around 2.5 million followers or more) typically charge between $600 and $1000 per post.
38. The top 50 TikTok accounts command a median follower count of 41 million, and the median price per post reaches $28,670, indicating the substantial value of influencer partnerships on the platform.
39. TikTok recently introduced a Talent Manager Portal, which empowers managers to negotiate brand deals for their clients and further streamlines the influencer marketing process.
TikTok Advertising Statistics
40. Brand takeover ads on TikTok can cost between $20,000 and $200,000; consequently, various options suit different budgets and goals.
41. Brands looking to launch a hashtag challenge on TikTok typically invest $100,000 or more.
42. TikTok offers advertising campaigns starting at just $50 per day, with no long-term commitment required. Therefore, contact us today if you’re ready to kick off your TikTok advertising journey!
43. To maximize the impact of your hashtag challenge, TikTok recommends an additional ad spend of $100,000 to $200,000 within the platform.
44. TikTok ads offer versatile options, allowing you to direct users to your website, promote an app page in the app store, or boost engagement with your hashtag challenge directly on the platform (TikTok, 2019).
45. Brands can also leverage TikTok’s creative potential by designing branded AR lenses, filters, and stickers for users to incorporate into their video content.
46. Watch for TikTok’s upcoming augmented reality ad format, which will launch soon and offer more immersive advertising opportunities.
47. Moreover, new brands entering TikTok advertising can take advantage of the platform’s ad credits, which range from $300 to $2000.
48. While quietly testing an in-app checkout system, TikTok holds immense potential for eCommerce brands, offering a seamless shopping experience for users.
49. According to statistics, in 2023, ad spending on TikTok in the US surged by 27% year over year, solidifying its position as the fastest-growing social media advertising channel, as reported by PM by ST data.
Fascinating TikTok Statistics and Facts
50. TikTok’s growth is remarkable, with over 1 billion monthly active users worldwide. While it may not surpass giants like Facebook and YouTube in user numbers, its influence is undeniable.
51. Regarding app downloads, TikTok’s popularity is off the charts. Since its inception, it has been downloaded over 2.7 billion times globally, making it one of the most downloaded apps ever. In its best quarter in Q1 of 2020, it clocked an astounding 315 million downloads, with India, China, and the US leading the charge.
52. In the United States alone, TikTok boasts over 150 million active users, a number that continues to climb.
53. More than 5 million businesses are leveraging TikTok’s platform to engage with their audience and drive growth.
54. TikTok isn’t just an app; it’s a beloved part of many users’ daily routines. On average, users spend a whopping 95 minutes daily, adding up to over 1.5 hours immersed in the platform’s content.
55. The app sees frequent engagement, with users opening it up eight (8) times daily. Moreover, it’s not just about consumption—83% of TikTok users have jumped into the creative fray by posting their videos, adding their unique flair to the mix.
56. Gen Z is driving TikTok’s surge, with 60% of users belonging to this influential demographic. With 74 million Gen Zs in the US alone, it’s no surprise they’re shaping trends and cultural movements.
57. Financially, TikTok is making waves, with an estimated $500 million in revenue from the US market alone in 2020. Its global reach is also impressive, available in 154 countries and 75 languages.
58. Compared to Facebook’s attempt to mimic its success with “Lasso,” TikTok outshines 41.3 million downloads in the same timeframe, showcasing its unparalleled popularity.
59. TikTok’s influence extends beyond its platform; top trending songs often find success on Spotify. This underscores the platform’s cultural impact and reach.
60. From impressive download numbers to staggering revenue growth, TikTok continues to redefine the social media landscape, captivating users worldwide.
61. Despite lower revenue per post compared to Instagram, TikTok boasts an impressive average income of $0.71 per 1,000 followers, showcasing its potential for monetization.
62. TikTok’s global ad revenue has soared past Twitter and Snapchat combined, underscoring its rapid ascent as a powerhouse in digital advertising.
63. The top 50 TikTok accounts command a median follower count of 41 million, with a median price per post reaching $28,670, indicating the substantial value of influencer partnerships on the platform.
64. For direct-to-consumer (DTC) brands, TikTok reigns supreme as the most valuable advertising and influencer platform, according to Triple Whale.
65. TikTok is pulling out all the stops to attract influencers, offering a reported $500 to entice them to join and start creating content. And it’s paying off—TikTok was the second most downloaded app in the US last November, with a staggering 4 million downloads, second only to Disney+.
66. Financially, TikTok is winning, with Q4 2019 revenue skyrocketing over 300% from the previous year. Also, its sister app in mainland China, Douyin, recently hit a milestone of 400 million daily active users, showcasing its global appeal.
Additional TikTok Statistics
67. TikTok’s influence extends far beyond its platform. However, top trending songs on TikTok often find their way to Spotify’s charts, highlighting the platform’s power to shape pop culture.
68. The TikTok Creator Marketplace facilitates fruitful partnerships by allowing brands to connect with creators whose audiences align with their target market.
69. Engagement on TikTok is off the charts. Take, for instance, Jennifer Lopez’s recent video, posted on both Twitter and TikTok. The video garnered 71 million views on TikTok compared to 2 million on Twitter, despite her having significantly fewer followers on TikTok. This surge in engagement has been even more pronounced since the onset of the pandemic, with TikTok’s usage skyrocketing.
70. TikTok has launched a $1 billion Creator Fund to further strengthen its relationship with creators, offering direct payments to influencers. This move is crucial as TikTok faces competition from Facebook’s Reels and YouTube’s Shorts.
71. Moreover, Forbes has even compiled a list of the highest-earning TikTok stars, with Addison Rae leading the pack at $5 million and Charli D’Amelio at $4 million.
72. TikTok’s reach knows no bounds, with its top 100 influencers boasting millions of followers each, including stars like Charli D’Amelio, Addison Rae, and Zach King.
73. TikTok made waves in 2020 with its release of the Top 100, showcasing the platform’s top creators and trends. But that’s not all—TikTok recently upped the ante by increasing the maximum video length from 3 to 10 minutes, providing users with even more creative freedom.
74. Regarding screen time, TikTok is leading the pack, with users spending an average of 26 hours per month on the platform. This impressive engagement is further reflected in the fact that 29% of consumers with TikTok installed on their phones use it daily, second only to Instagram at 39%.
75. The platform’s popularity among teens is undeniable, with a staggering 67% of them using TikTok regularly, trailing only behind YouTube. And it’s not just entertainment—TikTok is also becoming a go-to source for news, with 33% of users reporting that they regularly get their news from the app, according to Pew Research.
76. According to Kantar, TikTok ranks number one in “ad equity,” and its advertising effectiveness is unparalleled. It drives meaningful engagement and brand affinity among users.
77. A staggering 33 million people in the US have made purchases through a TikTok Shop this year alone, highlighting the platform’s growing importance as an e-commerce destination.
78. According to ST data, Short-form video content dominates the digital landscape, with US mobile users spending over 2.2 billion hours per week on YouTube, Instagram, and TikTok.
79. According to a recent report, TikTok targets a staggering $17 billion in US eCommerce volume for this year, signaling its ambitious growth trajectory.
80. TikTok’s dominance is evident in its competition with Instagram Reels. According to the Wall Street Journal, users spend a staggering 197.8 million hours daily on TikTok, compared to just 17.6 million hours on Instagram Reels. Additionally, TikTok is venturing into new territory with beta testing of live shopping, tapping into the growing trend of e-commerce integration.
81. SEO on TikTok is a game-changer, with tens of millions of daily searches; therefore, businesses must prioritize it to maximize their visibility and reach on the platform.
82. TikTok’s influence isn’t limited to its content creators—advertisers are also taking notice. The top 1000 advertisers are significantly increasing their spending on TikTok, as ad impressions cost 50% less than on Instagram Reels, 33% less than on Twitter, and 62% less on Snapchat.
83. Let’s not forget the rise of Mr. Beast, whose TikTok account experienced unprecedented growth in 2022, adding almost 36 million followers. However, his success on TikTok mirrors his rapid ascent on YouTube, with 38 million subscribers.
84. In China, TikTok’s e-commerce offerings are booming, with consumers spending over $200 billion on the platform’s offerings last year alone.
85. Finally, according to a June 2023 study by Insider Intelligence, US adults spend an average of 53.8 minutes daily on TikTok, underscoring its increasing relevance and influence in the digital landscape.
Conclusion
On the global stage, TikTok is one of the premier social media platforms; thus, it attracts millions of users worldwide. The rate at which people flock to TikTok suggests there’s no stopping its consistent growth anytime soon. Moreover, Statista forecasts that TikTok will surge to 2.249 billion users by 2027.
Its exceptional engagement rates and widespread popularity have presented an unparalleled opportunity for those seeking to elevate their brand’s online presence. Moreover, these TikTok stats provide valuable insights into the platform’s metrics, download statistics, and prevalent content categories, helping you understand how far it has come and its possible future potential.
Frequently Asked Questions
TikTok’s global presence is astounding, with 1 billion monthly active users worldwide. Since its launch in 2016, TikTok has recorded over 3 billion downloads. Also, with TikTok and its counterpart Douyin (known as TikTok in China) now available in 141 countries, its reach continues to expand, captivating audiences across the globe.
In the United States, TikTok boasts the most significant single audience, with over 135 million users, surpassing second-placed Indonesia by approximately 38%, which boasts 99 million users. When examining TikTok’s penetration by nation, Saudi Arabia emerges as the frontrunner, with around 9 in 10 (87.9%) adults over 18 actively using the social media app.
There might be some confusion regarding Montana being the first state to ban TikTok. As of the last update, no state in the United States has outright banned TikTok. However, some states and governments have raised discussions and concerns regarding TikTok’s privacy and security practices.
As for TikTok’s popularity over time, the app has experienced remarkable growth. Additionally, in 2021, TikTok had around 655.9 million users globally, and by the end of 2023, it skyrocketed to over 1.5 billion users, showcasing its widespread appeal and continued expansion.
Regarding its growth rate, TikTok has consistently seen an upward trajectory. Additionally, between 2020 and 2022, the number of TikTok users worldwide increased by 15.1%. However, this growth trend continued in 2023, with an estimated increase of 10.5%, making 834.3 million users.
