Have you subscribed to Amazon Prime services before? The platform has grown exponentially in recent years. Amazon Prime, or Prime as many call it, is a paid subscription service offering subscribers regular one- or two-day delivery. Other services include streaming music, video, e-books, gaming, and grocery shopping services. Launched in 2005, Amazon didn’t become a success until 2011; it could only attract a relatively small number of customers in its first years. However, in 2011, it began to gain momentum and now has over 230 million members spread across 25 countries.
Today, many users have adopted Prime, making it one of Amazon’s greatest successes. With how fast e-commerce and online services are creeping into our lives, it makes sense to have information on platforms like Amazon Prime at your fingertips. So, in this article, we’ve packed detailed insights into Amazon Prime, its subscription, revenue, and how large it’s grown these past few years. Let’s get into the details!
Top Amazon Prime Statistics
Interesting Statistics of Amazon Prime 2025
1. Today, Amazon Prime can be accessed by 25 countries globally.
Amazon Prime is one of the most prominent subscription services companies globally. This implies that you can expect benefits that spread far and wide. Research data shows that as of October 2021, Amazon Prime was available in countries worldwide, including the US. About this same time, Amazon was available in 25 countries across the globe. Recently, Amazon’s primary focus for its new users has been Europe, although they have been increasing the number of warehouses in different countries for wider distribution.
2. During the two-day Prime Day 2021 event, The 4K Fire TV Stick had the highest sales.
Prime Day is Amazon’s biggest sale of the year, held during the summer months. It offers a weekly delivery option for purchased items. Since its launch, Amazon Prime Day has offered its members exclusive access to deals on top brands and even small businesses. The 4K Fire TV Stick was the highest-selling item on Prime Day 2021, selling more than any previous Prime Day event.
3. Young adults are the most significant Amazon Prime subscription service users.
Research reveals that young adults make up the majority of Amazon Prime users. In addition, 81% of American internet users with a paid Amazon Prime membership are between 18 and 34 years old. Only 68% of American internet users aged 35-54 have an Amazon subscription. In summary, young adults have the highest number of Prime memberships compared to other demographics. Generally, the United States has the most Amazon subscribers, with 74% having paid accounts.
Amazon Prime Subscription Statistics 2025
4. Currently, Amazon Prime has over 200 million members.
The company’s growth has been most impressive, and it doesn’t seem to slow down with this move. Amazon now has over 200 million subscribers across the 25 available countries.
5. Amazon Prime’s subscriber base has grown by twofold within five years.
The number of Prime users as of 2018 stood at 100 million and, after four years, grew to 200 million. Statistics show that the number of Amazon subscribers increased to 213 million. A trend says that if Prime subscribers were a country, it would be the 8th biggest country in the world by population! Amazon doubled its Prime users within a short time, which is not a small feat but an impressive rise.
6. The service is chosen by nine out of ten customers because it offers free shipping.
Amazon Prime membership has evolved, including free shipping and other benefits like streaming and shopping. The primary reason 90% of Amazon users choose this platform is free shipping, even though it offers other great benefits.
7. The United States accounts for nearly three-quarters of Prime users.
Between 2015 and 2017, Prime membership accounted for 60% of all US Amazon shoppers. A survey shows that as of Q3 2023, about 73% of American Amazon customers subscribe to Prime. Statistics from 2024 show that Americans account for about 3 in 4 Amazon members, with approximately 167.2 million users.
8. The website is used by 6% of the Prime subscribers who shop almost daily.
As established, about 85% of Prime members visit the Amazon website to shop, and 6% make purchases daily. Generally, Prime subscribers are more likely to shop online every day than non-subscribers.
Amazon Prime Video Statistics 2025
9. In the United States, 39% of adults are Amazon Prime Video subscribers.
Amazon has about 75 million videos on Prime Video, thanks to a vast content library that fits the individual viewer’s preferences. In a sign of its widespread acceptance, 39% of adults in the United States are Amazon Prime Video subscribers.
10. Viewing pleasure lasts 5 hours and 22 minutes for most subscribers.
Prime Video effectively captivates its audience for extended periods, and the average viewing lasts a whopping five hours or twenty-two minutes. The platform’s variety of content retains user interest, and the viewing pleasure encourages strong user engagement and content absorption.
11. The Amazon Prime Video service has 117 million subscribers worldwide.
Recent statistics show that the number of Prime Video users globally hit 302.9 million, and the US alone boasts 157.1 million users. The US is the largest market for Amazon Prime Video and is even more common in India, Germany, and Japan.
12. By 2026, it is projected that there will be over 180 million people worldwide.
Amazon was the first to launch an advertising model for its video streaming service Prime Video in early 2024 for selected markets. Experts predict that as Prime viewers in the US hit 164 million in 2024, it’ll be 180 million by 2026.
13. Amazon Prime Video currently has 67% of customers aged 35 to 44.
Statistics show that this streaming service had the highest number of users aged 35-44 years, accounting for 67% of users with subscriptions. On the other hand, the 18-34 age group accounts for 56% of Amazon Video subscribers.
Amazon Prime Revenue Statistics
14. Amazon’s revenues from the subscriptions are more than $35.22 billion.
The annual net sales of subscription services for Amazon services are estimated to be $35.22 billion in 2022. A striking fact about Amazon subscriptions is that between 2018 and 2021, its subscriber base doubled significantly from 100 million to 200 million.
15. Amazon’s biggest sale of the year is Prime Day, which occurs in the summer month. In 2023, sales amounted to $12.9 billion.
According to Amazon, the event kicked off as a summer event to celebrate the company’s birth in July 2015. In the early years of its birth, this big event usually occurred during the summer months of June and July. Amazon’s biggest sale of the year, Prime Day 2023, fell on Tuesday, July 11, and July 12. Prime Day is a shopping event exclusively for Prime members. The Prime Day sale has been significantly rising year after year. The event sales reached a new record high in 2023, amounting to $12.9 billion, most of which came from the US.
16. Prime Day Sales increased significantly compared to that of 2018.
Prime Day 2018 was considered the biggest shopping period in the history of electronic retailing. In 2018, the record-setting shopping event ran 36 hours, and over 100 million items were sold to Prime members across the globe. Prime Day 2023 outshines the 2018 record, becoming the largest sales day in history. On this day, Prime Day sales generated about $4.19 billion in 2018 and rose to $12.9 billion in 2023.
17. The United States accounts for almost two-thirds of Prime Day sales.
Statistics reveal that US sales have been closer to two-thirds, about 65%, of all Prime Day sales for some consecutive years. Amazon is expanding Prime Day to more international markets.
Amazon Online Shopping Statistics
18. With Prime, 72% of American consumers will be able to receive Same-day or Next-Day deliveries.
Amazon Prime started slowly as a fairly basic service with limited growth during the first few years. Over the years, the company has added many new features and benefits, and free and fast shipping is a great advantage for its users. The good news is that about 72% of United States’ Amazon Prime members get same-day or next-day delivery from Amazon.
19. The latest acquisition that Amazon has made is iRobot.
Amazon’s most recent acquisition was iRobot, which was bought in 2022. The acquisition was made to create innovative, practical products that make customers’ lives easier.
20. About a million items are shipped daily from Amazon warehouses.
Massive Amazon warehouses ship and store open-box, refurbished, and returned products. Throughout history, Amazon has shipped approximately 1 million items from its warehouses daily. Statistics gathered in 2022 show that it delivered 1.8 billion units to its American Prime members, four times its deliveries in 2019.
21. More than half of US shoppers who shop online started their journey with Amazon Prime.
Research shows that most American consumers start their product searches on Amazon. According to the figures, about 66% of American online shoppers use Amazon as their main product search engine for all categories rather than other search engines.
Amazon Prime During Pandemic
22. 67% of people who shop at Amazon prefer to do it using their desktop.
Although the digital world adapts faster to being mobile-first, online shoppers prefer using desktops for their purchases over mobiles. According to 2018 statistics, 67% of Amazon shoppers use a desktop or laptop for online shopping.
23. Amazon recorded a profit increase of almost 200% during the pandemic.
Amazon reported an approximately 200% rise in profits, driven by the rapid shift of many North American consumers to solely online shopping during the pandemic, which did more than boost the company’s profit; it also expanded its scope.
24. Amazon’s revenue was $576 billion in 2023.
Since the inception of the prominent multinational company, the net revenue has significantly increased. Statistics reveal that Amazon’s revenue rose to $576 billion in 2023 against the $514 billion the previous year.
25. In the US, 30% of internet users between 18 and 25 are Prime users.
The number of US internet users who are Amazon subscribers is expected to grow in the coming years. Generally, almost half of American internet users are Amazon Prime members. Statistics also show that internet users aged 18-25 account for 30% of Amazon Prime members.
Prime Users Statistics
26. Amazon Prime Music is used by 80+ million people worldwide.
Today, there are over 7 billion ardent music listeners worldwide, which is why audio streaming platforms like Amazon Music have gained popularity. Research shows over 80 million Amazon Prime Music subscribers; as of 2020, there are about 55 million users.
27. The third most popular music streaming platform in the Western world is Prime Music.
Amazon Prime Music is the 3rd most-used music streaming service, with 22% following Spotify and YouTube Music. Statistics reveal that three in every young Amazon shopper subscribes to Prime to listen to music.
28. Approximately 46% of Prime subscribers shop at least a few times every week.
Amazon Prime membership website visit rates are extraordinary. A survey reveals that around 85% of Prime subscribers visit the Amazon website at least once a week. Of this percentage of Prime members’ website visitors, about 46% admit that they make purchases on Amazon at least once a week.
29. The number of Amazon Prime members in the United States has risen by nearly 50%, from 99.7 million to 148.6 million.
Amazon had 148.6 million Amazon Prime subscribers, almost half between 2018 and 2020, a huge growth over two years. Statistics show that the current number of Prime members in the United States hit 167.2 million in 2023. Experts say that Amazon members reached 171.8 million by the end of 2024 and will reach 176.2 million in 2025. An increase of 4.6 million Amazon members was expected in 2024.
More Statistics on Amazon
30. The revenue from Prime Video Channels amounted to $6.3 billion in 2023.
This platform content portfolio is fast-rising, and this new revenue stream may likely become a solitary valuable business. As of 2020, the revenue generated by Prime Video Channels is estimated to be $3.6 billion and will hit $6.3 billion in 2023.
31. In 2023, Amazon spent $18.9 billion on TV shows, music, and movies.
Recent statistics show that the company spent about $18.9 billion on TV shows, movies, and music content in 2023, a 14% increase from the previous year’s $16.6 billion expense.
32. In over 200 countries, Amazon’s video service is offered to its subscribers.
Prime Video has gone global and provides access to movies and TV shows. It is available in more than 200 countries and territories. To watch amazing content, you need an Amazon account, Prime membership, Prime Video subscription, and a compatible device.
33. More than 250 million items were purchased by Prime Members on Prime Day in 2021.
Over 250 million items, ranging from robotic vacuums to Crest Whitestrips, have been bought by shoppers looking for deals on Prime Day. Also, Prime members purchased more and received deeper discounts on home, fashion, beauty, and electronics compared with any other Prime Day. The company admitted that this sale represents a 20% two-year CAGR from 175 million items sold in Prime Day 2019. Other research data estimates that Prime Day 2021’s gross revenue rose 7% from the previous year, resulting in $11 billion in sales.
34. Amazon’s membership services bring in an estimated $25.21 billion annually.
Statistics show that an estimated $25.21 billion is generated annually from Prime and other subscription membership services. In 2023, Prime membership generated $40.2 billion in revenue, and Prime alone holds 53.1% of membership fee revenue in the US.
Conclusion
One of the most recognized e-retailer services in the world is Amazon Prime, which gives Amazon company value and competitive benefits. In addition to its value, Prime Membership offers customers many benefits, such as free shipping and discounts on selected products. In recent years, Amazon has taken off with its subscription-based membership program, Amazon Prime. It is a household name in the US and worldwide, providing products and streaming content to millions since its inception in 2005. These statistics show that Amazon will only get bigger and better. It has proven to be widespread in the US, and Amazon is looking to repeat that success in more countries.
Frequently Asked Questions
Prime is a fee-based membership program that offers customers various advantages. Some benefits include free delivery of premium content, exclusive offers, and discounts. Moreover, for a monthly or annual fee, users of the Prime service can access subscription-only digital and streaming media content.
Amazon doubled the number of Prime users from 100 million in 2018 to 200 million by 2022, which is no small achievement. More than 230 million users in more than 25 countries are currently active on this popular platform.
Although Amazon Prime offers many great benefits, 90% of Prime subscribers keep their subscriptions because of the free shipping.
Prime Day is an online shopping event accompanied exclusively by Prime Members with a subscription that features epic deals on top brands. It is usually held between June and July in the summer to mark the company’s anniversary.
Prime Day brings in massive revenue and sales for both the company and retailers. Amazon members purchased over 300 million items worldwide during Prime Day 2022. Some top-seller products in Prime Day 2022 include Crest 3D Teeth Whitestrips, LANEIGE Lip Sleeping Mask, and Apple AirPods Pro.
