60+ Best Travel Blogs Statistics In 2025

Travel blogs continue to grow in popularity globally as more bloggers jump on the trend of sharing their experiences on journeys online and making money from it. People want to gather as much information as possible about a place, food, accommodation, etc., before making travel plans. Reading travel blogs offers many insights, from hacks and tips to lifestyle ideas. This has made blogs that share travel tips and experiences very popular among travellers and nomads. 

The thrills, adventures, and exciting narratives keep readers captivated and seeking more information. This article unravels vital stats concerning travel blogs based on trends and demographics.

General Travel Blog Stats and Facts Relevant In 2025

1. 59% of Travel Bloggers Operate More Than One Blog.

Almost 60% of bloggers operate more than a single blog to make more money. Most of them dedicate a blog to sharing their experiences while travelling. 

2. More Than 80% of Travel Planning is Done Online. 

The internet has become a hub for sharing information, and many people spend more time online. From finding the best location and hotels to booking travel and sharing experiences, the internet provides travelers with an avenue and many resources.

3. The Average Rate At Which Travel-Related Emails Are Opened is 28%. 

Many people see emails as nuisances, so most, including ones related to travelling, remain unopened and eventually get flushed into the bin. 

4. Most Travel Blogs Have Been Around For 1-4 Years. 

This niche is novel, and the older travel blogs that began just four years ago are relatively new. 

5. Around 21.8% of Travel Bloggers Are Seasoned Experts With Five Years of Experience or More in Blogging. 

So, most travel bloggers are still new and finding their feet, while the more experienced ones make up less than 30%. 

Travel Blog Stats For Content and Readers

6. Travel Content That Ranks High Usually Has Between 1,140 and 1,285 Words Per Post. 

This is the ideal range for ranking high as a travel blogger.

7. Articles With Images Get 94% More Views. 

Most people connect better if there are pictures in an article since it holds their attention for longer spans.

8. Curious Travellers Prefer to See Travel Destinations Rather Than Read About Them.

Human beings are visual creatures, so seeing pictures and videos of these destinations is more appealing than reading about them.

9. 33% of US Travelers Rely on Travel Blogs. 

Some travellers from the US rely on travel blogs for guidance in making choices on their possible destinations.

10. 40% of Travel Bookings Are Made on Smartphones. 

Many people move about with smartphones, making travel bookings easier since they can do so on the go. Nowadays, about 40% of travel bookings are made on these devices. 

Travel Blogging Stats For Marketers In 2025

11. 94% of Travel Blogs Run Adverts. 

Ads are a sure way for most blogs to monetize and make a profit, so they display adverts to increase their revenue. 

12. The Primary Source of Income For Travel Blogs is the Use of Publications and Sponsored Posts. 

A blog article could be used for publications that generate royalties. Also, running sponsored posts on the blog generates extra revenue for the owners. 

13. The Average Charge For a Sponsored Post is $200. 

This makes sponsored posts quite lucrative for blogs as they can charge higher sometimes depending on other factors. 

14. Each Year, the Consumption of Digital Travel Content Increases by Double Digits. 

So, more people rely on travel content, leading to increased demand per year. This growth rate implies that the travel blog niche is gaining more popularity. 

Travel Trends In 2025

15. The Middle East is the Fastest-Growing Travel Destination in the World.

With several destinations in this region, many tourists prefer to travel to the Middle East to unwind and have a thrilling experience.

16. 23% of All International Travellers in 2017 Were Under 30. 

Nowadays, most young people want to see the world and experience new things, so they have embraced traveling from one place to another. In 2017, a significant portion of young people traveled the world. This figure has likely increased over the years. 

17. Solo Trips Are the Preferred Method of Travel in North America, With 69% of People Choosing this Option. 

Many people want to escape their daily hassles, unwind, and have time to rediscover themselves. It’s a prevalent practice among Americans, and most people in North America prefer traveling alone to group travels or with someone else. 

18. Millennials Spend An Average of 8.5 Days on Vacation, While Baby Boomers Spend 10.5 Days Travelling. 

Baby Boomers travel slightly more than Millennials, probably to ease family stress for a while. 

19. The Most Photographed Locations Worldwide Are Central Park in New York City, Big Ben in London, and the Eiffel Tower in Paris. 

These locations record a large inflow of visitors and tourists all year round. 

Some Important Travel Blogs Statistics You Must Know

20. Most Travel Bloggers Never See An Income From Their Blog. 

Due to this challenge, most give up on their blogs within the first year since they do not earn an income from their efforts. 

21. Digital Travel Has Increased by double-digit yearly For the Last Three Years. 

More individuals are getting interested in the tourism and travel sector. Also, travel searches have increased by 70% on Google searches. 

22. The Average Income of Travel Bloggers is Around $5000 Per Month. 

This income includes ad revenue, product and service sales, and affiliate income.     

23. SEO-Optimized Blogs Attract the Most Traffic For Bloggers. 

SEO is very important for the success of any blog as it helps improve blogger traffic. 

24. Travel Blogs Are An Important Part of the Inspiration For Consumers to Purchase Goods or Services.

Travel blogs often recount nice experiences at a hotel or welcoming and beautiful service received at places like malls and restaurants they visited. These testimonies and reviews can inspire others to patronize the business or buy its products. Also, travel blogs are useful for the inspiration, information, and comparison phases. 

More Travel Blogs Statistics

25. Long-Tail Keywords Included in Posts of Over 2,500 Words Are Most Likely to Rank High on Google. 

Where search engines like Google are concerned, keywords remain vital to optimizing a blog’s SEO. One of the most helpful SEO practices is using long-tail keywords for long-form articles; it helps improve a site’s Google rankings.   

26. Pinterest is Arguably the Best Platform For Travellers to Share Inspirational Content Based on Their Travel Location. 

This platform lets users share captivating pictures that could inspire others to visit their locations. The best months to get quality content on Pinterest are January to June. 

27. Personalized Email Marketing Campaigns That Are Audience-Specific Outperform the Regular Weekly Emails.

Regular emails are generic, repetitive, and boring, whereas personalized emails connect with audiences on a deeper level and achieve better results.

General Blog Stats

28. Over 31.7 Million Users Visited Blogs in 2020.

This confirms a rising interest in blogs over the years as people search for more relevant information. 

29. The Ideal Blog Post Title Length is Eleven Words. 

Keeping it at this length is also best for SEO purposes. If the title is longer or shorter, it might affect SEO rankings.  

30. Using a Title Between Six to Eight Mords Increases Blog Click-Through Rates By 21%.  

This implies that a shorter title attracts more clicks to a site, although it might not convert to long-term retention. 

31. Only 21.9% of Bloggers Post At Least Once a Week. 

Since traveling may not be a frequent activity for most people, and those who do it more often may not change locations, they may not have something to share regularly. So, most bloggers are inconsistent, and only a few drop at least one post on their blogs each week.

32. 71% of Blogs Are Written in the English Language.

English remains the most popular language globally, and most countries and regions can understand it. So, most blogs are presented in English for the benefit of a larger audience. 

33. 34% of Consumers Read Blogs to Discover Something New or Hot to Go About a Process. 

In comparison, only 4% read to discover about brands and products. 

34. How-to articles Are 77% More Likely to Perform Well Than Other Content. 

Also, lists have a 57% success rate, and guides come third with a 43% success rate for blog posts. 

35. Markets Rely on Automation Primarily For Tasks.

70% of markets rely on automation primarily for tasks, while 42% use it to create blog content.

More Travel Blog Stats

36. 61% of Consumers Purchased a Product Only After Reading About It on a Blog. 

People will trust something or a product others have tested and confirmed fit for use or reliable than one they’ve heard nothing about. They often read reviews online about a product before they decide whether to buy it. Review blogs are becoming popular because they are vital for successful marketing efforts. A wide audience connects with blogs for various purposes. 

37. Marketers Are Shifting Focus to Video Content Followed by Blogs and Infographics.

Video content leads to the latest blog trends since people prefer visuals to reading text. Many content marketers are using video to convey information. Bloggers also shift their focus from writing text to video content because it attracts more views.   

38. The Use of AI For Online Marketing Increased by Over 190% Between 2018 and 2020. 

AI is often used for optimization and to boost conversion. In 2024, its use for marketing purposes also increased significantly. 

39. Bloggers Who Realize Up To $50,000 Annually Are 5.6% Times More Likely to Market Their Products and Services. 

Bloggers who earn a significant amount will likely market their products and services for more revenue and, in some cases, turn their blog into an affiliate hub.

40. Over 59% of Bloggers Who Started a Blog Have Quit. 

Blogging has challenges, just like other jobs. Over half of bloggers who create their blogs quit due to these challenges.

41. 90% of Millennials Believe That Real and Organic Brands Are Preferable to Packaged Brands.

Based on this belief, these millennials often promote organic brands and products over packaged ones.   

42. Bloggers in 2020 Spent An Average of Six Hours Creating Each Blog Post.

However, by 2018, the average time spent on each post dropped to 3.5 hours based on the integration of modern technology.

Must-Know Travel Blogs Stats

43. 100% of Bloggers Believe That Quality Content is the Most Important Ingredient of Success.

All bloggers agree that quality is the most important factor in a blog’s success.

44. About 24% of Readers Said Bad or Inaccurate Content Destroys a Boog’s Credibility. 

Content quality will also affect a blog’s ability to retain visitors. If inaccurate or low-quality information is displayed on a blog, most readers will never return, which will cause it to lose credibility. 

45. Over 80% of Bloggers Never Realize Up To $100 From Their Blogs. 

Sadly, not all bloggers will see rewards for their efforts as most will not realize up to $100 from their blogs. 

46. Blog Posts With Images Get 94% More Views Than Those With Text Only. 

Images always attract more attention to a blog. So, blogs with images do better than text-only blogs that might not be visually appealing to readers.

47. According to Google, There Are Five Stages of Travel. 

People plan to travel in stages. First, they ponder their dream location and then plan how to go. The next stage is where they book their flight or whatever means of travel and where they will stay throughout the journey. The experience and sharing come last. Social media is the hub of the dreaming and sharing aspect of travel. Nevertheless, travel blogs and similar websites are vital for planning and booking travel. 

Best Travel Blogs Stats In 2025

48. Travel Blogs Are Vital in Projecting a Positive Image of a Place.

A well-detailed blog will capture the excitement and thrills of a destination, its people, culture, and important details. 

49. Digital Travel Content Increases By Double-Digit Percentages Each Year.

More travellers are researching the best destinations through digital channels each year.  

50. The Average Sponsored Post Rate For Travel Bloggers is $200.

Sponsored posts are lucrative for travel bloggers to earn revenue. Some avid bloggers make up to $200 by running one sponsored post. 

51. 94% of Travel Blogs Allow Ads For Revenue. 

Most travel blogs allow Ads to be displayed on their websites to earn extra revenue. These ads could promote products or services.

52. The Average Time Users Spend on a Travel Blog is 1 Minute 45 Seconds. 

People have short attention spans. So, the opinions of most travel blog visitors are formed in less than two minutes. 

53. 75% of Travel Blog Readers Exit the Site After Reading One Page.

Most people might not have the patience to read much information on a travel website, so they visit one page and then leave the site. 

54. 59% of Travel Bloggers Own More Than One Blog.

Travel bloggers chose to diversify writing on other content that might yield additional income streams. 

55. Travel Ranks Among the Top Five Blog Niches With a Monthly Median Income of $5,000. 

Travel bloggers earn around $5000 monthly, a decent return for most jobs. However, some bloggers earn much more, while others earn less than the median figure. 

Travel Stats

56. Big Cities Were the Most Booked Destinations in Every Region in 2021. 

These cities enjoy attention from travelers due to their outstanding landmarks and rich cultural diversity in most cases.

57. Travel-Related Searches Increased by Over 70% Between 2020 And 2021.

As the population increases, the interest in travel and exploration also increases over the years. 

58. The Most Popular Item Searched in 2021 Was Bathtubs. Also, Bookings With Spas Recorded a 35% Increase. 

These items recorded high search queries because more travelers made inquiries about these items.  

59. Searches For Bookings and Gyms Increased by 65% After the Covid Restrictions Were Lifted.

After the Covid, travelers preferred to make more reservations in facilities with gyms. 

60. Work-related Vacations Are Declining As Searches For Accommodations With Free Wi-Fi Will Be Reduced By 50% in 2021.

Most people going on vacation do not want to work, unlike in previous years when organizations went on retreats. 

61. 40% of Travellers Now Plan Their Trips Using Smartphones and Tablets Rather Than Laptops and In Person. 

The smartphone era is here, and it is a handy tool for travelers to book their trips easily and without many procedures. 

62. Millennials Are More Interested in Reward Programs Than Other Travellers Aged 46-65.

15% of millennials consider loyalty programs critical to their flight choices, and 21% consider them vital to hotel booking choices. 

63. Travels Visit 22 Websites on Average Before Making Travel Reservations.

These travelers visit these websites to get various options before making a decision. 

Travel Blogs SEO Statistics

64. Organic Traffic From Search Engines is the Primary Traffic Source For Bloggers Who Earn Six Figures or More.

Organic traffic is the best way of converting visits into revenue.

65. 69.8% of Americans Rely on Search Engines Like Google, Yahoo, or Bing For Travel Inspiration.

Also, in 2019, 39.4% of Americans used images such as Google Images to get inspirational ideas for their travel destinations.

66. Nearly Seven Out of Ten Respondents in a YouGov Survey Booked Trips on Their Laptops in 2019.

Also, one out of ten used their smartphones. This confirms that 80% of travelers rely on online channels to book their travels. These websites offer travelers exciting avenues to book their trips through affiliate links and other tips, such as the best items to pack and how to save costs. Personal travel experiences are also shared on travel blogs to encourage potential travelers to make a decision.   

Final Thoughts

Travel blogging is growing in popularity and will continue to grow in relevance for as long as people find traveling appealing. These statistics prove that if a blogger creates quality content, it often attracts readers and sponsors. Also, email marketing and social media optimization could make travel blogging more profitable. Further, a blogger can join a profitable ad network and use affiliate links to sell products and services to build revenue. So, travel blogging will be quite profitable in 2025 for the smart and informed blogger.

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