AliExpress is a marketplace for everything from clothing to electronic devices, gadgets, kitchen utensils, household materials, and more. Launched in 2010, AliExpress has been around for over a decade. It has expanded its reach to many parts of the world, helping buyers and sellers meet their needs for the past 14 years. AliExpress provides a global marketplace where buyers can purchase goods from sellers and manufacturers in China and other places and deliver them to their doorstep.
While AliExpress has expanded significantly, the business has yet to be all rosy; it has witnessed a few downtimes. Its resilience, performance, and satisfactory services have earned it a place among the world’s top e-commerce platforms. These interesting AliExpress statistics reveal everything you need to know about Alibaba’s AliExpress, its global market share, revenue, usage, and more. Read to the end to learn more.
Key AliExpress Statistics
Fascinating General Statistics of AliExpress
1. AliExpress had over 150 million buyers in 2020.
According to the online shop analytics, the company had over 150 million people buying from it in 2020. They made this estimate in the last quarter of the year.
2. During Singles’ Day in 2020, AliExpress made over $74 billion in sales volume.
November 11, stylishly written as 11/11, is significant to the Alibaba Group. Often referred to as Singles’ Day, 11/11 is adopted as a holiday in China, and Alibaba leverages this day to increase sales. Regardless of the day’s meaning, many people use it to go on shopping sprees and buy themselves gifts. On Singles’ Day in 2020, the company drove sales of up to $74 billion.
3. The e-commerce brand made up 53% of all Chinese digital retail sales in 2020.
The company’s growth has been rapid from the first year of its launch. Records show that it made up about 53% of the entire digital sales in China in 2020, making it a relevant force to reckon with.
4. Only in January 2021, AliExpress recorded over 528 million visitors on its platform.
In 2021, people were already ready to buy the things they needed for the new year. Some range from gifts to household appliances and more. Over 528 million people visited the platform to survey and buy things. The company, however, didn’t make that number of sales that month.
5. 60% of the traffic on the e-commerce website comes from mobile devices.
Since mobile devices are handy and easy to use, more people use them to surf the internet. Analytics show that about 60% of the AliExpress website visits are from mobile devices.
6. About 40% of the visits on the platform are from computers and tablets.
Only a few people prefer to shop online with computers and tablets. This is why only 40% of the traffic on the site comes from these devices.
AliExpress App Statistics
7. Russia’s number one Android shopping app is the AliExpress app
iOS users in Russia prefer another shopping app, which is ranked as their number one. However, based on analytics on downloads and usage, the AliExpress app has ranked at the top for Android users in the country.
8. The app has attracted about 104% of new customers for the brand
Research has shown that about 104% of new customers visited the platform because of the app. Also, the software helped the service gain about an 82% conversion rate. This is because more people prefer to use applications for shopping than stay on a website.
9. The AliExpress Spanish version made about $31 billion for the company in 2020.
The brand doesn’t only have an English version, but it also has other languages for people who cannot read English. The people using the Spanish version bought products worth over $31 billion in 2020.
10. Experts say AliExpress’s international clientele will see an increase of over 30 million by 2030.
Due to the steady and fast growth the brand is seeing, professionals have analyzed its growth rate. They say by 2030, the platform’s international clientele will increase to over 30 million. For this, the brand plans to expand and enhance its localization in Spain, the Netherlands, South America, France, and a few other locations.
11. AliExpress’s cross-border platform’s new stores increased by about 132% in 2020.
2020 was a great year for the organization. A report shows that the number of new stores on AliExpress’s cross-border platform skyrocketed by about 132%.
Statistics of What People Buy on AliExpress
12. In 2021, AliExpress had only 13 product categories.
According to records, the platform only had 13 product categories in 2021, and it made sales on all of them. It has women’s fashion, jewelry and watches, men’s fashion, phones and telecommunications, consumer electronics, bags and shoes, and outdoor fun and sports. Also, there are beauty, health, and hair; automobiles and motorcycles; toys, kids, and babies; computer, office, and security; and tools and home improvement.
13. In 2021, about 9% of the traffic on the trading site came from Russia.
According to analytics, the number one traffic generator of the platform is Russia, which makes up about 9% of visits. Following the country is Spain, with about 8% of traffic generated, and France with 7%.
14. In 2020, the item that drove the most sales on AliExpress was the iPhone tempered glass.
The iPhone tempered glass drove the most sales on the e-commerce site in 2020. The platform sold over 89,000 pieces of this product that year.
15. Experts predicted that AliExpress Spain would make about $40 billion by 2023.
From 2020 to 2022, AliExpress Space was on a steady growth rate. This led to the seemingly accurate prediction of professionals in this space. They said the sector will make about $40 billion in 2023. The prediction was correct.
16. In 2020, the traffic on AliExpress to Europe saw an increase of about 20%.
During the global pandemic, e-commerce sites in Europe didn’t have much protective gear, which was in high demand. AliExpress, at the time, had enough of this product, so buyers trooped in to get it. This step and the advertisement it ran to promote its services increased its clientele, and its traffic grew by 20% in Europe.
Statistics of How Much Money AliExpress Makes
17. In 2020, the Gross Merchandise Value of AliExpress reached $1 trillion.
According to the company’s financial records, 2020 was a successful year for it, and until today, it has been a remarkable one. The pandemic affected many businesses, and many people turned to online shops they could trust. In that year, the store’s GMV was about $1 trillion, according to the CEO, Danie Zhang.
18. In 2020, the online shop’s revenue was over $72 billion.
2020 was a year when the world saw an economic downturn, but it didn’t affect AliExpress. The store, in that year, was able to generate a revenue of about $72 billion. Comparing this figure to ten years before this time (2010), the company made an extra $45 billion.
19. In January 2021, YouTube brought about 53% of AliExpress’s entire social network traffic.
Research has shown that YouTube contributed a significant part of AliExpress’s online traffic in 2021. Only in the first month of the year, the company got about 53% of its 4.49% social network traffic from YouTube. Facebook brought 26% of traffic, and Vkontakte brought about 25%.
20. The direct traffic of AliExpress was about 60% in 2021.
Direct traffic is vital to every website owner, as it is a determining factor for the legitimacy of their visitors. As of 2021, AliExpress had grown extensively, and its direct traffic reached over half (60%). About 8% came from the website traffic and 20% from searches.
21. By the last quarter of 2021, the Chinese retail sector of AliExpress had increased by 10%.
Retail sales before 2021 were on the decreasing side, according to analytics. This rate was reduced drastically in 2021, and before the end of the year, the retail sales rate had already increased by 10%.
22. In 2020, the worth of the company was about $484 billion.
According to reports, the company was valued at about $484 billion as of 2020. This figure increased by about 30% in the next year and has seen a more significant increase since then.
23. China saw a price appreciation of about 145% between 2019 and 2020.
Between 2019 and 2020, the company’s China branch didn’t experience a price meltdown. Instead, they saw an increase, causing the company to make more money than it did in the previous years.
Statistics of AliExpress as the Most Significant Online Retail Marketplace in China
24. In 2020, 65% of the entire e-commerce sales in China came from AliExpress.
The online store has greatly impacted the online shopping space and even the country where its headquarters are located. It made up about 65% of the country’s e-commerce sales in 2020, and this rate went higher the following year.
25. In 2020, the company was the most valuable Chinese online company.
Every year, China recognizes companies that are doing well. In 2020, her most valuable online brand was AliExpress. This report was made in China’s Fortune 500.
26. In China, over 800 million people patronized the online shop in 2020.
In the headquarters country, the company converted over 800 million people into customers in 2020. The company dominated and became the regular go-to for all of these customers. Meanwhile, this number was only about 600,000 two years back (2018).
27. About 69% of China’s online retail profits in 2020 belonged to AliExpress.
According to the analysis, the company made over half of the online retail profits that came into China. Its primary competitor in the market was JD.com, and it brought about 12% of the profits.
Statistics of AliExpress vs. Amazon
28. In March 2020, AliExpress ranked 45 globally.
Records show that the company was among the top 45 e-commerce brands in the world. In terms of engagement and traffic, it ranked 38th. The company even rose in the next few years, passing some other companies.
29. In 2020, the difference in engagement between Amazon and AliExpress was over 4 billion.
Amazon had more engagement in 2020 than AliExpress. In that year, Amazon had about 5 billion visits, and AliExpress only had a little over 600 thousand. Although this figure is not the same today, Amazon still has more engagement.
30. In 2020, the company had a global retail e-commerce market share of 8.4%.
Amazon had and still has more market share in the global retail e-commerce market space than AliExpress. The first company had about 13.7% of the market share, and the latter had 8.4%.
31. Amazon has robot services, and AliExpress has the same.
Amazon uses its many robots, Kiva, in most of its facilities around the world, helping to move shelves and do other things. AliExpress also has a robot program, Xiaomanlv, to help with the labor around its facilities.
32. In 2020, AliExpress had about 110,000 employees, and Amazon had over 1 million.
Due to the size of the market that both companies operate in, one has more employees than the other. In 2020, Amazon, operating on a larger scale, had over 1 million employees, while AliExpress had over 110,000.
Statistics About the Funniest Products on AliExpress
33. The company has Donald Trump’s toilet blush.
Retailers on the platform have toilet brushes with Donald Trump’s face on them. They also have toilet paper with his face on it with different expressions.
34. Retailer on the platform has products with crying, Kim Kardashian
Users of this platform can buy crying Kim Kardashian accessories. It ranges from phone cases to hoodies, t-shirts, and many others.
35. Customers can get lightsaber umbrellas.
Another funny product on AliExpress is the lightsaber umbrella. The umbrella is important for rainy days, but it has a funny look to customers.
AliExpress Statistics and Facts You May Not Know
36. Jack Ma, the co-founder of AliExpress, is the seventh wealthiest man in China.
Jack Ma was the richest person in China before he kept a low profile. He kept this profile because of his controversial comments about the country’s system of state-dominated banking. He is currently the 7th wealthiest person in China.
37. The company employed farmers to become sellers at a point after its establishment.
At some point, when the company had already started, it needed workers to enhance its growth and get things done. Since there was no money to hire professionals, Jack Ma hired farmers and made them salespeople. They were happy to do the job because it was a huge upgrade for them.
38. Jack Ma was not qualified to work at KFC.
According to Jack Ma, he was not rich and a job hunter before he started Alibaba. He applied to work at KFC but was not accepted because he wasn’t qualified. He founded his company a few years later when he was 55.
39. AliExpress has over 150 million customers.
There are over 150 million people who trust the company to always deliver. They are steady and returning customers who frequently patronize the brand.
40. Jack Ma started AliExpress with $60,000 as his capital.
When Jack Ma started AliExpress in 1999, his entire capital was $60,000. This amount was not only his, but it came from the 18 co-founders that the platform had. It didn’t take long before they started seeing ROI in the business.
41. About 68% of the users of this platform are male.
There are more male customers on the platform than female. Analytics shows that 68% of the visitors are male and only 32% are female. This is because most ladies prefer to shop in walk-in stores.
Conclusion
AliExpress is an e-commerce platform that allows retailers to sample their products online and buyers to reach them. The company started in 1999 with about 18 co-founders, raising about $60,000 as its capital. The company has grown to be one of the biggest e-commerce platforms in the world.
Also, AliExpress ranked as China’s most valuable internet company in 2020, accounting for 65% of the country’s ecommerce sales in the same year. These AliExpress statistics show its position in the global ecommerce market. As the ecommerce frontier continues to expand, we may see more growth in AliExpress market share in the coming years.
FAQs
South Korea has the highest purchase rate on the platform, with about 21.47%. Following it from a distance behind is Brazil with about 6.9%.
The platform’s audience is more male than female. 38% of the audience are male and 32% are female.
The company has over 150 million customers. They even have more numbers of visitors on their website and app than the number of customers.
The monthly average visits that the platform got in the US was about 24.3 million in 2023. This was a 290% increase from the previous year, 2022.
Nigerians buy from AliExpress. However, many of them trust other online stores even more. A few others don’t patronize the company because of payment method issues.
