Did you know that Microsoft’s Bing now has over 100 million daily active users globally? Microsoft’s search engine is much more popular than most people even realize. Over 33% of Americans now turn to Bing for their online searches, making it the second-largest search engine in the world after Google. Bing statistics show that it controls as little as 3% of the search engine market globally, yet it’s the second most-used search engine in the world.
Even though Google still dominates as a top search engine, Bing has also gathered a large user base. Of course, this shows that Bing is improving its technology and that more people recognize and trust the brand. But that’s just the beginning. This article reveals interesting things with a collection of eye-opening Bing Statistics that will amaze you. Let’s jump right into it.
Key Statistics
General Bing Statistics
1. However, globally, it holds a modest 6.15% share for desktop searches, with Google reigning supreme at 86.82%. The gap is huge, but Bing didn’t quit.
2. Bing ranks 28th worldwide in internet engagement and 8th in the US. Undoubtedly, this platform is more popular in the US than in some other regions.
3. Adding to the excitement, Bing’s search ads generated $11.59 billion in 2022 revenue. This money helps Microsoft improve Bing. Each Bing user brought in about $9.66 in revenue in 2022. This shows how the platform made a lot of money from its users. But you can’t blame them for making money while offering value.
4. Did you know that Bing can be accessed in 105 languages? The owners want the platform to be accessible to people worldwide. A wider language reach expands the platform’s audience, which means more money for them.
5. Despite having 105 languages, Bing is used by users in 238 countries/territories. Its global availability cements its standing as a top search engine.
6. As of March 2021, Bing secured the 32nd position among the world’s top websites, solidifying its status as a major player in the online space. Furthermore, fast-forward to October of that same year, when the Bing app was downloaded 120 thousand times. Is the platform relevant?
Bing Search Statistics
7. Bing receives about 1 billion monthly visitors, including desktop and mobile users. This shows its popularity as the number 2 search engine.
8. Bing holds 2.47% of the global search engine market share. While still far behind Google, its steady growth highlights Bing’s increasing adoption.
9. In September 2021 specifically, Bing saw 1.066 billion monthly visitors. Bing accounts for around 4% of the US market share for organic search.
10. Although small compared to Google, Bing represents 30% of searches in the United States. Bing’s success in the US is significant for its growth.
11. For shopping-related queries, Bing excels. Its shopping ads enjoy 43% higher clickthrough rates versus Google. Bing’s partnerships with Amazon, Gumtree, and OfferUp drive its shopping strength.
12. Bing also outperforms competitors like Yahoo, DuckDuckGo, Baidu, and Yandex, which collectively hold about 4% of the market.
13. On PCs alone, approximately 14.6 billion searches happen on Bing monthly. As Bing integrates across Microsoft products, its PC search share should continue rising.
Bing Advertising Statistics
14. In 2021, Bing made $8.53 billion from search advertising. This was a 10.2% increase from 2020, when Bing ads made $7.74 billion.
15. Advertising is Bing’s main revenue source. Most of its traffic comes from YouTube, Facebook, and LinkedIn. Over 50% of Bing’s traffic is referred from YouTube alone.
16. Bing’s growing ad income reflects its expanding reach. As more people use Bing for search, it can display ads to a broader audience.
17. In March 2023, people in the United States searched for Facebook, YouTube, and Google the most on Bing.
18. Its integration across Microsoft products also exposes new users to Bing ads. As adoption increases, so does Bing’s money-making potential.
Surprising Bing Demographics
19. On average, visitors spend nearly 3 minutes on Bing per session. This shows good engagement compared to faster search encounters.
20. 38% of Bing users come from households earning over $100,000 annually. Bing over-indexes with higher incomes.
21. Over 70% of Bing users are 35 or older, and those over 55 represent 33% of users, showing Bing’s older skew.
22. In 2020, Bing Statistics saw equal (50/50) male and female usage. By 2021, 56% of users were male. The growing male skew is noteworthy.
23. 15% of Bing users identify as disabled, while just 2% identify as LGBTQ+.
24. 53% of Bing users are married, and 57% have children at home. Bing resonates with middle-American families.
25. 58% of Bing users primarily use it for product research. Bing beats Google for shopping queries.
26. In all, Bing has more older men who are married and have middle-to-high incomes compared to the general population. Many of these users tend to search for products, which gives valuable information for making decisions.
Bing Usage Statistics & Facts
Since the start of 2024, the number of people using the Bing platform has increased. Users are engaging actively. The stats below reveal a rise in Bing’s usage and popularity.
27. In 2024, Bing Statistics will see a whopping 900 million daily searches. To break this down, there are 27 billion searches every hour, 625 thousand every minute, and 10,417 searches every second. To be able to handle these transactions, Bing needs strong technology and infrastructure.
28. Over half of the traffic on Bing.com comes from desktops. Data shows around 65.09% of Bing users are on desktops, while 34.91% of Bing’s traffic is from mobile phones. This shows that desktop search still dominates Bing, although mobile is a major source, too. The split highlights the importance of optimizing for both desktop and mobile experiences.
29. Similarweb says 31.31 percent of Bing’s traffic came from the United States as of September 2021. China followed at 23.77%, then Germany (4.12%), Japan (3.93%), and the UK (3.88%).
30. Alexa also says that 7% of Bing users are in India, while only 4.9% come from China. This contrasts with Similarweb’s rankings. So, which is it? There’s some discrepancy in the site traffic data from different sources. However, the US and China are Bing’s top countries either way.
AI-Backed Search of Bing
31. Bing page visits have jumped by more than 15% after launching its AI-powered search feature. This shows significant interest in its new interactive search features. Note that Microsoft launched this newly AI-powered Bing search feature in February 2023, and it helped increase traffic the following month.
32. The integration of this AI feature attracted more users to the platform. Surprisingly, the Android version of the app got over 10 million downloads. Also, on Apple’s App Store, Bing Search is ranked as the 24th most popular productivity app. This means that its usage increased sixfold.
33. Before Bing introduced its AI, only 1.22% of all searches on Bing were organic. But after the launch, the number went up. Now, 2.6% of all Bing searches come from organic searches. This means more people are finding what they need without ads or promotions.
34. In February 2023, 32% of young adults in the US started using AI-powered search engines.
35. Additionally, 28% of all adults in the US made this switch. Millennials had the highest percentage of switches. These numbers show the trend of people moving to AI-powered search engines in the US during February 2023.
36. According to Alexa rankings, Bing.com now ranks 28th in global internet engagement, up one spot in the past 90 days. Bing Statistics shows that in the US, Bing ranks even higher; it’s 9th overall.
37. However, Similarweb’s data tells a slightly different story. They rank Bing.com 30th for global traffic, while search engines specifically rank Bing third. So, Bing is among the top 30 websites globally and third among search engines. Its upward momentum highlights improving engagement over time.
Top Bing Searches: What People Are Looking For?
Facebook is the most searched on Bing in the United States, with over 12 million monthly searches, while YouTube is second with 10 million searches. Google is the third most searched thing on Bing in the US.
Conclusion
A close look at Bing Statistics, facts, and trends shows how much it’s grown as Google’s younger brother. With over 100 million daily users worldwide, Bing handles billions of monthly queries across PCs, apps, and mobile devices.
While still far behind Google in market share, Bing has carved out a major presence through integration with Microsoft products. These Bing Statistics tell the story of a search engine cementing itself as a useful resource for millions globally. The numbers show this platform is far more than just Google’s “little brother.”
FAQs
In 2024, over 100,000 people downloaded the Microsoft Bing App every day, which means many people are choosing to use Bing on their devices daily.
Yes, Bing Ads has a higher clickthrough rate (CTR) than Google Ads. The average CTR for Bing Ads is 2.83%. For Google Ads, it is lower at 1.91%. This means Bing search ads are clicked on more often than Google search ads. When Bing users see sponsored results, they are more likely to find them relevant and click through. Bing statistics show that ads with over 40% higher CTR is a major advantage for advertisers. This means that each Bing ad impression generates more clicks and traffic, giving businesses better returns.
