120+ Key B2B Marketing Statistics and Facts 2024

B2B product sales offer several benefits, including long-lasting customer relationships and fewer clients to manage. The B2B marketplace is evolving, so traditional and emerging trends in B2B marketing must be balanced.

However, executing a proper B2B marketing strategy is challenging, and people often need to correct mistakes that result in money loss. 89% of B2B marketers use LinkedIn for lead generation, and 62% say it is effective at producing quality leads.

Email, video, Google Ads marketing, and social media campaigns on platforms like YouTube, LinkedIn, Instagram, Facebook, and X are some evolving B2B marketing strategies. In this guide, numerous B2B statistics relevant to businesses will guide you in planning and spending your marketing budget in 2024. Let’s dive in.

Key B2B Marketing Statistics

General B2B Marketing Statistics and Trends

1. Millennials Make Up More Than Half of All B2B Buyers.

It is no longer a secret that the B2B audience is online, and around 89% of B2B researchers use it for research purposes. There has been a perceptible change in the demographic of B2B researchers in recent years. Previously, there has been a mix across age groups; in 2014, millennials accounted for 70% of researchers. Recently, most B2B purchasers fell within the age group (18-34), making up 59% of the market.

2. The B2B Sector in America is Worth $6.7 Trillion.

The B2B industry is massive, with more than 3 million B2B firms in the US alone. Its size is because regular consumer products are cheaper than B2B products. According to Statista, the whole B2B industry in America is valued at $6.7 trillion, indicating that the B2B market is rising.

3. 23.6% of Businesses in the US Occupy the B2B Market.

About 23.6% of companies in America spend in the B2B industry. According to Statista, over 3 million B2B businesses in the US generate massive revenue yearly.

4. Only 2% of B2B Cold Calls Are Effective in the Market.

The B2B cold calling success rate is 2%, i.e., 1 in every 50 calls is compelling, which is considered relatively low. Conversely, it is likely effective if a B2B researcher dedicates time to reaching many leads depending on product sales value. Research shows cold calling seldom converts leads and provides instantaneous feedback but is more difficult to ignore than emails. Recently, it has been discovered that cold calling yields billions in revenue yearly when combined with other marketing strategies.

5. According to a Survey Conducted on B2B Customers, 77% of Buyers Research Before a Purchase.

Search is the top research resource; 90% of B2B researchers use this medium to research business purchases specifically. B2B researchers perform 12 searches before engaging on a company’s website or purchasing. In summary, around 77% of consumers start on a generic query in search of a brand’s products first.

6. 35% of B2B Companies Expect An Increase In Online Sales the Following Year.

35% of B2B businesses in the US consider investing in e-commerce platforms a top priority. Statistics also show that these B2B firms look forward to increasing online sales after investing in B2B marketing in the upcoming year.

B2B Content Marketing Statistics

7. An Average of 3 Hours and 55 Minutes is Required to Create One Blog Post For a Company.

Research data reveal that a blogger needs approximately four hours to develop blog content. The average length of a blog post is about 1,269 words. Other statistics from HubSpot reveal that a 500-word blog post takes 1-2 hours to complete.

8. Press Releases and Blog Posts Generate Double the Leads Educational Content Yields.

Here’s a little blog trick: The more you consistently post, the more customers you can attract, and that’s more online visibility. According to statistics, B2B companies that actively produce quality blog posts and press releases get about 67% more leads than educational content.

9. Companies That Create Their Content Are Patronized By 52% of B2B Customers.

A survey shows that 52% of B2B buyers are more likely to buy from the vendor after watching a company’s content. More than half of clients prefer to purchase products from B2B clients that create their content. Other statistical data says that about 40% of B2B buyers engage with at least three pieces of content before contacting a sales rep.

10. A Majority of B2B Companies Consider Content Marketing To Be the Most Famous Strategy.

Content marketing is the most prevalent and effective B2B marketing strategy. Most highly successful B2B marketing teams invest around 40% of the budgeted marketing funds in content marketing. Statistics also reveal that around 93% of B2B marketers embrace content marketing to engage better audiences; however, only 42% consider it effective.

11. For Two-Thirds of B2B Purchasers, the Product Specification is the Most Critical Content They Want to Read.

67% of survey respondents admit that product specifications and functionality are most helpful. These B2B consumers look forward to reading product specifications. However, around 65% of these respondents consider product comparisons necessary, and 61% of B2B buyers depend on peer recommendations and review sites.

12. Email Newsletters is the Most Utilised Form of Content Marketing By 81% of B2B Marketers.

Email newsletters are the most widely adopted type of content marketing, as confirmed by 81% of B2B marketers. As of 2022, 69% of B2B businesses use email newsletters to distribute content.

B2B Video Marketing Statistics

13. Video Marketing Attracts People to a Company’s Website, Making Users Spend 88% More Time Than Usual.

According to statistics, an average user spends up to 88% more time on video content on a company’s website. This demonstrates the importance of video on user engagement, as it increases time spent on the website and conversion rates, too.

14. 83% of B2B Marketers Believe That Video Content Increases the Conversion Rate and Generates More Leads.

Video marketers would agree that video content is the best type of marketing. In terms of lead generation and sales, businesses investing in creating quality video content can expect to achieve positive results. According to statistics, sites or posts with video have increased engagement metrics four times. This is why 80% of B2B marketers create video content in most of their blogs.

15. 75% of B2B Companies Believe That Video Marketing Should Be Deployed to Increase ROIs.

Many B2B marketers agree that video content has the best ROI. This shows that video marketing is effective in generating good returns on investment. For a business that maximizes the impact of marketing efforts, focusing on video marketing can boost lead generation and drive sales.

16. Most Video Marketing Brands For B2B Brands Develop Their Content From Scratch.

Brands can reach customers using video and viral content that they may interact with. Almost all, if not all, businesses use videos as an essential marketing tool. Studies show that video content is the easiest way to reach and engage potential buyers, and 71% of B2B marketers create content from scratch. This is vital for businesses as it helps to drive conversions more than other types of content.

17. About 72% of Companies Believe Video Content Helps Convert Clients More Efficiently.

Video content captures users’ attention more efficiently than images or texts. A study also shows that videos on a product website page can lead to a higher conversion rate. Most customers who visit a company’s page to watch a product video tend to make a purchase.

18. At 53%, YouTube is the Most Popular Social Media Platform For Sharing Online Videos.

YouTube is the dominant platform for making videos, and most B2B marketers utilize it. This video marketing format is very effective, and viewers can easily consume videos on YouTube on their devices. Besides its site characteristics, Google is the world’s second most visited search engine. This could be why 53% of companies use this social media platform to share videos online.

B2B SEO Statistics

19. The First SERP (Search Engine Results Page) Receives 95% of the Traffic.

Research shows that 95% of traffic goes to the first page of the search engine results when a keyword is searched. The remaining 5% goes to the second page or other pages. Your website must rank in the top positions so users can find your page. SEO optimizes the website’s content based on relevant search terms or keywords to increase its ranking and overall visibility.

20. Before Making An Offline Payment, 75% of B2B Clients Are Exposed to the Internet.

A survey reveals that many B2B purchasers can buy a product based on digital content without the help of a sales representative. The internet has provided a global market that connects customers and vendors from various destinations with B2B companies. This shift towards self-directed online research has shown that 75% of B2B buyers prefer a shopping experience free from sales representatives.

21. Most B2B Clients Use Search Engines to Find Information About Products or Brands Online.

B2B search engine optimization aims to boost keyword and organic search engine traffic for B2B companies. A successful search engine strategy presents a B2B website for people to engage in their products and services.

22. Organic Search Traffic Accounts For 70% of the B2B Marketers’ Business.

Searchers consider visiting websites with high rankings on search results pages through organic efforts more authentic and authentic. Indeed, organic search traffic accounts for 70% of B2B marketing businesses.

23. The Success of Content Marketing in Organic Search Constitutes 40% of the Revenue of B2B Companies.

Content marketing is used by 73% of B2B marketers as part of a comprehensive marketing strategy. The success of organic search content marketing generates approximately 40 % of the revenue for B2B companies.

24. The Most Effective Type of Content For B2B Companies Nowadays is Thought Leadership.

Thought leadership enables businesses to transform from mere suppliers into trusted advisers. B2B companies can become industry experts by demonstrating in-depth sector knowledge, predicting market trends, and offering innovative solutions. Factually, B2B companies find thought leadership to be the most effective type of content marketing in recent times.

B2B Email Marketing Statistics

25. People Spend An Average of 35 Minutes A Week Looking In Their Mailbox.

How often do people check their mailboxes? According to statistics, almost everyone visits their mailbox daily to check if they have mail, and about 77% sort it out immediately. Other research shows that most consumers set aside an average of 30-35 minutes to check their mail.

26. Depending On the Week, the Time Spent On Email May Be Between 10 and 60 Minutes.

Email marketing is a powerful tool for B2B businesses to increase sales and establish client relationships. Statistics reveal that 57% of email subscribers read marketing emails, spending 10 minutes and 1 hour weekly.

27. According to 31% of Advertisers, Content Delivered Via Email Will Attract Readers and New Customers.

During a survey, it was discovered that the open rate for emails is around 31%, affected by factors like the receiver’s inbox settings. While some industries and businesses have higher open rates, others have lower ones.

28. According to B2B Marketing Statistics, 82% of Marketing Professionals Use Email to Share Their Content With Others.

Since the B2B market connects businesses to customers, it has changed consumer behavior and purchase decisions. More than 80% of marketing professionals embrace email marketing to share their business content.

29. The Average Number of B2B Emails Opened is Just One in Five.

Statistics show that about 20% of emails are open, but the average click-through rate for B2B emails is just 5%. Open rates and click-through rates are the core challenges of email marketing.

30. 81% of B2B Content Marketing Professionals Utilize Email Newsletters to Inform Subscribers About News and Increase Sales Opportunities.

B2B professionals use email newsletters for content marketing, providing subscribers with information on business opportunities and other news. According to statistics, 81% of retail experts distribute their content using newsletters to attract new subscribers.

31. For 16% of B2B Companies, Email Marketing Accounts For the Bulk of Their Spending.

As earlier established, most B2B businesses deploy email marketing strategies to optimize campaigns and drive sales. According to email marketing statistics, 16% of the marketing budget for most B2B organizations goes to email marketing.

32. According to 59% of B2B Organizations, Email Marketing is the Most Essential Tool They Use to Increase Sales.

Email marketing should never be undermined. It is a great and efficient tool for generating leads, and 59% of B2B marketers see it as a top medium for boosting sales.

33. The Click-Through Rate For B2B Emails is 5% on Average.

According to B2B marketers, the most challenging part of email marketing is open rates and click-through rates. Sadly, only 5% of click-through rates go to B2B emails, and only 1 out of five emails are opened.

34. According to a Survey, 59% of Respondents Say That Their Purchasing Decisions Are Influenced By Email.

Email marketing is undoubtedly vital for e-commerce businesses like B2B. Statistics prove that 59% of people believe marketing emails influence buying decisions. In addition, 80% of business professionals say email marketing increases customer retention.

B2B Pinterest Marketing Statistics

35. One in Four B2B Marketing Executives Use Pinterest to Market Their Businesses Online.

B2B marketing managers can use Pinterest to increase website traffic, generate leads, and enhance brand awareness. Statistics show that 25% of B2B marketers use this platform to display their products and services online.

36. A Specific Budget For Content Production is Allocated By 95% of B2B Companies.

Social media is a channel most B2B marketers use to advertise their businesses online. 95% of B2B businesses have a particular budget for content creation.

37. Internet Users Spend One-Third of Their Time Online Looking At Social Networking Sites.

Statistics reveal that internet users spend two and a half hours daily surfing social media. This means one-third of the online time is spent on social media. Additionally, TikTok has the highest average time per user, but YouTube accounts for the most significant proportion of overall social media usage.

38. To Increase Brand Awareness, 25% of Marketing Companies Use Social Media As Their Primary Source.

Increasing conversion rates is a fundamental objective of all these B2B marketing strategies, such as social media. As we know, social media is a significant method that 25% of B2B marketers use to raise awareness.

39. Influencer Marketing Helps 84% of B2B Businesses Increase Brand Awareness.

Influencer marketing is another form of marketing that most business marketers deploy. According to statistics, 84% of B2B marketers work with influencers to generate new leads and create brand awareness.

B2B LinkedIn Marketing Statistics

40. B2B Firms Consider LinkedIn the Second Most Famous Social Media Platform For Content Marketing.

A form of media planning is choosing appropriate social media channels. When selecting a social media platform, asking the same basic questions about its placement is helpful.

41. For B2B Marketing, LinkedIn is One of the Biggest Platforms For Content Marketing, Holding the Second Spot.

89% of businesses in the B2B niche use LinkedIn to generate new leads. LinkedIn is the most extensive professional network globally and an essential tool for B2B companies looking for leads. Statistics reveal that 89% of B2B marketers drive effective leads using the marketing tools provided by LinkedIn.

42. With LinkedIn, 65% of B2B Firms Attract New Customers.

LinkedIn provides unparalleled targeting capabilities and access to high-value decision-makers compared to other social networks. Therefore, it is a perfect platform for identifying, engaging with, and converting valuable product prospects. Finding new customers is challenging for most B2B marketers; conversely, 65% utilize LinkedIn.

43. For Content Marketing, Three Out of Four Organizations Use LinkedIn.

This high level of engagement is good news for content creators, given that 80% of LinkedIn users drive business decisions to some extent. B2B businesses can use this social media platform for content marketing to build brand awareness and generate leads.

B2B X (Formerly Twitter) Marketing Statistics

44. Twitter Advertising For Content Marketing is Used By One of Three Firms in the B2B Sector.

Twitter ads are flexible, paid, targeted advertising to help your brand reach a wider audience and increase brand awareness. Statistics show that about 33% of B2B companies use this platform to market their content.

45. 86% of Content Creators Use This Social Media Platform to Distribute Online Content.

According to data from Statista, brand awareness on Twitter is at 86% among social media users in America. In all, 30% of social media users in the US use the platform, and around 86% of content creators share content.

46. B2B Businesses Have to Pay $2.50 on Average to Get One Follower on Twitter With the Help of Ads.

Twitter advertising is a powerful tool for B2B marketing professionals who want to reach and engage their target audience, generate leads, or drive conversions. The average cost per follower using Twitter Ads, as used by B2B businesses, is $2.50.

B2B Facebook Marketing Statistics

47. Facebook is the Most Common Social Media Platform For B2B Advertisers.

This social media platform is not just for business-to-customer but is recommended for B2B firms for marketing and targeting audiences. Statistical facts show that Facebook is the most used social media platform for advertising. Unsurprisingly, Facebook is the most popular social network globally and has significant monthly active users.

48. 42% of Organizations Are Attracting New Customers With Facebook.

Customer service is excellent, but if you cannot attract new customers, then that’s baseless. Research shows that 42% of B2B companies use the “blue app” to improve their brand and attract new clients.

49. 89% of Marketers Launch Ad Campaigns on Facebook.

According to recent statistics, 89% of marketing specialists use Facebook in their digital campaigns. This platform has broadened its catalog of marketing opportunities and has a vast international user base.

50. 83% of B2B Marketing Professionals Share Their Content on Facebook.

Social media advertising and posts are used by 83% of content marketers in the B2B market, especially Facebook. The budget for a business should be applied thoughtfully to get the most out of a paid social media platform like Facebook.

51. The Average Investment in a Business to Get One Like On the Most Trafficked Social Media of All Time (Facebook) is $1.07.

The average rate for ad campaigns that aim to generate likes and downloads of apps is expected to be $1.07 per like. On the other hand, an average of $5.47 per download is the cost of an ad campaign.

2B Instagram Marketing Statistics

52. Marketing Statistics Show That 46 % of Content Marketing Specialists in the B2B Sector Use Instagram.

According to recent statistics, 46% of B2B content marketers utilize Instagram to achieve marketing results for their organizations. These marketers also admit that their businesses measure effective content performance.

53. With the Help of Ads, 17% of Companies Use Instagram to Contact Prospects.

An interesting fact about Instagram ads is that a business can reach and interact with its target audience. Sadly, only 17% of B2B specialists use Instagram ads for content marketing.

54. The Average Cost-Per-Click Rate on Instagram is $3.56.

The cost of Instagram ads depends on the bidding model you select, such as cost-per-click or cost-per-impression. Hence, the price expectations on Instagram ads for cost–per–click and cost-per-impression are $3.56 per click and $7.91 per 1000 impressions.

B2B Paid Marketing Statistics

B2B marketing, with its buzzwords and tactics, is moving quickly and becoming an exciting community. In the United States of America, B2B traditional advertising expenditure also demonstrates a high degree of business success.

55. YouTube Advertisements Are Used by 6% of B2B Companies to Boost Sponsored Traffic and Brand Exposure.

YouTube is a viral platform and can be an effective marketing channel for businesses to boost brand awareness and increase sales. According to statistics, about 6% of business-to-business brands use YouTube.

56. In the B2B Sector, the Average Cost-Per-Click (CPC) Rate is $3.33.

A fun fact about CPC is that it varies for different business industries. B2B advertising statistics show that the average cost-per-click for the B2B industry is $3.33.

57. In the B2B Niche, the Average Cost Per Thousand Ad Impressions is $0.79.

The average cost per thousand impressions for the B2B industry is $0.79. However, ad pricing can vary depending on the sector, campaign targeting, and ad network.

58. Google Ads is Used By 80% of B2B and B2C Marketers to Start Advertising Campaigns.

Google Ads is a prevalent platform for advertising marketers. Statistical data shows that 80% of B2B and B2C businesses utilize this medium to launch ad campaigns.

59. 61% of B2B Marketers Employ a Sponsored Advertisement For Online Content Sharing.

Most content marketers create at least one piece of content daily. As a B2B marketer, making and sharing valuable, relevant, consistent content can help attract a specific target audience.

60. Statistics Show That 61% of B2B Marketers Distribute Their Content Online Using Sponsored Advertisements.

Online advertising is the most common digital marketing expense for 16% of B2B organizations. Generally, B2B marketers spend about 6-7% of their total revenue on marketing. According to statistics, online advertising has the highest marketing spend for 16% of B2B companies.

B2B Lead Generation Statistics

61. Most B2B Companies Have Launched Websites On the Internet and Use Them to Generate Leads and Communicate With Current Clients.

B2B lead generation statistics reveal that 86% of B2B companies utilize their various websites to communicate with prospects and existing customers. This makes presenting your brand’s products and services to prospective and existing customers easier and more effective.

62. 38% of Digital Marketing Professionals in B2B Companies Believe Email is the Best Tool For Attracting New Clients.

Email marketing is considered the top marketing channel for some B2B companies. The reason could be that email is the most cost-effective way to promote your products, communicate with your customers, and reach your business goals. A survey reveals that 38% of marketing specialists feel that email is the best marketing tool to attract new customers.

63. According to a Study, 33% of Companies in the B2B Market Are Focusing on Search Engine Optimization Because They Believe That Good Content Strategies Can Lead to Higher Leads.

Although there are different media for lead generation, 33% of B2B firms employ SEO for digital marketing. These organizations utilize SEO to generate well-developed content to attract massive leads.

64. According to 30% of Marketing Experts, a Well-Thought-Out Social Media Campaign is the Most Effective Marketing Strategy For Attracting New Clients.

Social media marketing is a powerful way for businesses of all sizes to attract potential customers. Recent statistics show increased brand visibility, customer engagement, and revenue generation for companies actively engaged in Social Media. Additionally, a concise social media ad campaign is the most effective B2B marketing strategy for 30% of promotion experts to generate leads.

B2B Marketing Teams Statistics

65. 41% of B2B Businesses Conduct Their Marketing Activities In-House.

According to the Content Marketing Institute, around 41% of B2B firms conduct their marketing indoors. However, around 60% of these brands only work in a group.

66. Half of B2B Firms Consider Content Creation As the Top Content Marketing Strategy.

Any content marketing strategy starts with the creation of content itself. A minimum of one content marketing task is outsourced by 50% of B2B Marketers.

67. The Size of a Typical B2B Content Production Team Has Increased By 31% in the Past Year.

Many B2B companies value creativity and craft from their content production team. As a result, the number of B2B content teams increased by 31% in 2021 compared to the previous year.

B2B Buyer Journey Statistics

68. The Majority of B2B Clients Continue to Buy From Companies.

Over 60% of business buyers are likely to make repeat orders. The inclination to return to familiar vendors speaks volumes about the buyer’s journey. These statistics from 99Firms highlight the importance of building and maintaining trust in business relationships.

69. In 70% of the Cases, the Consumer Targeted By the B2B Campaign Watches Videos to Decide Whether or Not to Buy.

Video marketing statistics highlight the critical role that different types of video play in the decision-making process for B2B buyers. Google claims that 70% of B2B buyers and researchers use video content to make a decision.

70. Before a Purchase, Buyers Read An Average of Ten B2B Articles.

On average, buyers and researchers consume between 10 and 13 pieces of B2B content before purchasing. Most B2B buyers admit that online content moderately influences their buying decisions. About 80% of B2B decision-makers prefer reading content like articles to learn about a potential vendor.

71. Approximately 70% of Business Representatives Prefer Digital Interactions.

Most buyers’ journeys are digital; some prefer remote human interactions, while others prefer digital self-service. Over 70% of B2B decision-makers prefer remote human interaction and digital self-service. B2B consumers believe that service agents’ awareness of sales interactions is fundamental to keeping their business.

72. Timely Delivery is The #1 Factor Influencing the B2B Buyer’s Decision.

Different factors B2B buyers evaluate influence their purchasing decisions. Such factors include product performance, expertise, pricing, production capacity, and fast delivery.

73. Timely Delivery is a Significant Factor Influencing the Purchasing Decisions of Most B2B Buyers.

According to 70% of clients, their primary content source is B2B vendors’ websites. A survey report shows that the top source of content for B2B buyers was the vendor’s direct website. Other sources include search and social media.

B2B Marketing Financial Statistics

74. B2B Firms Devote Only 26% of Their Financial Budget to Content Creation.

According to B2B Marketing Statistics, regular companies spend 26% of their marketing budgets on content creation. Additionally, content marketing is ranked number one among marketing initiatives for B2B and B2C marketers.

75. Top B2B Organizations Spend Up To 40% of Their Marketing Budgets to Create Engaging Content.

As we know, most B2B companies dedicate 26% of their marketing budget to content marketing. However, the most successful B2B content marketers dedicate 40% of their time to their content marketing. This could be because content marketing offers excellent brand and business-building opportunities.

76. The Following Year, 46 % of B2B Marketing Experts Anticipate a Budget Change.

Nearly half of B2B organizations intend to increase their content marketing budgets next year. There’s nothing new about B2B content marketing, so you’d expect companies to spend some of their budgets on other strategies, such as influencer marketing.

77. The Average Increase in the B2B Industry’s Advertising Expenditure is 20% Annually.

With a 20% year-on-year increase in ad spending, it’s clear that many businesses value the potential power of advertising. Over the years, ad expenditure for most organizations has increased, but on average, 20%.

78. According to 53% of B2B Brands, Inbound Marketing Has a Higher Return on Investment.

Research data shows that inbound marketing has increased leads for many companies. Statistics also reveal that B2B companies and marketers that invest in inbound marketing get higher returns on investment.

79. B2B Companies in the Financial Industry Spend 14% of Their Budgets on Marketing.

Some sectors allocate more of their budget to marketing than other larger companies. B2B banking, finance, and insurance firms allocate 14% of their budget for marketing.

80. Marketing Accounts for 26% of the Budgets of Companies Working in the B2B Manufacturing Sector.

According to statistics, firms in the B2B manufacturing niche spend 26% of their total budget on content creation marketing. Factually, this statistic depends on the size of the company and industry, as well as the goals of the content marketing campaign.

81. In the Mining and Construction Sector, 2% of Marketing Budgets Are Allocated to B2B Organizations.

In other industries, like mining and construction companies, only 2% of the total budget is assigned to marketing. The total revenue generated could influence an organization’s marketing budget.

82. B2B Companies in the Technology and Software Sector Spend 25 % of Their Budgets on Marketing.

Even within industries, companies assign their B2B digital marketing budgets based on factors that vary from business to business. Statistics reveal that tech firms devote a quarter of their budget to marketing.

83. Businesses in the Healthcare Sector Spend 18% of Their Budgets on Marketing.

Determining a healthcare marketing budget depends on several factors, such as marketing goals, annual profit, and organization size. The healthcare industry spends approximately 18% of its annual revenue on marketing.

84. The Annual Marketing Budget of a Large B2B Company With Over 1000 Employees is, On Average, $405,000 Per Year.

Simply put, a company’s marketing budget should be a percentage of its revenue. The budget for content marketing in the B2B sector is estimated at $405,000 per organization, with over 1,000 staff annually.

85. On Average, Midsized Companies in the B2B Sector Spend $223,000 a Year on Marketing.

The annual content marketing budget for midsized organizations with 100-999 employees is $213,000. This record was based on the 2019 annual budget for content marketing by company size.

86. For Each Company, the Marketing Budget For Small Business-To-Business Organizations is $81,500 Annually.

$81,500 is the average annual content marketing budget for small-sized companies with 1-99 employees. One-third of B2B companies’ top marketing budget goes to content marketing.

B2B Marketing Automation Statistics

87. On Average, Four Offers Are Rejected By B2B Clients Before They Accept the Best Offer.

Marketing may sound simple, but the buying process is quite complex. According to statistics, buyers who are touch negotiators refuse at least four offers before accepting the best one.

88. In the B2B Sector, 77 % of Clients Report Difficulty Obtaining a Good Deal.

B2B buyers have evolved, with some demanding ones claiming their latest purchase was complex and challenging. 77% of B2B buyers feel this way about purchasing products marketed to them.

89. 65% of B2B Consumers Can Negotiate a Price With a Vendor.

Negotiating B2B sales contracts may initially seem overwhelming. However, 65% of B2B buyers agree when dealing with a salesperson.

90. Today, 61% of Business-To-Business Transactions Are Carried Out Exclusively Online.

Since most of their journey was done digitally, B2B buyers have been grouped into thorough buyers. For manufacturers, the B2B e-commerce market, which accounts for 61% of online businesses, revolutionizes efficiency and transaction models.

91. In the High-Tech B2B Niche, 6 to 7 People Participate in a Buying Decision Process.

B2B decision-makers hold significant positions, including C-level executives, deputies, VPs, and heads. These leaders have strategic authority, which enables them to influence company-wide decisions. Influence may change from one function to another during different stages of the buying process. Notably, on average, 6 to 7 stakeholders are involved in the purchasing decision-making process in the high-tech B2B sector.

92. Digital Sales Represent 50% of All High Tech B2B Sales Today, and This Trend Will Continue to Increase.

Just as customers have become savvier and demanding more, sales are increasingly becoming digital and hybrid operating models. Of course, the B2B sales landscape will continue to evolve, and companies should adapt to the new and continuous technological innovation. Half of all B2B will include digital sales currently and will be on the increase over time.

93. According to 60% of Organizations, Intense Competition Exists in the B2B Technology Sector.

The e-commerce market will be highly competitive within the next few years. A survey reveals that 60% of B2B firms will seek a new e-commerce platform for buyers and sellers worldwide.

94. 59% of B2B Tech Buyers Avoid a Meeting With a Sales Manager.

Statistics reveal that 59% of tech buyers avoid meeting with sales managers because they don’t want to be pitched by them. Conversely, 74% of buyers prefer purchasing from a more convenient website.

B2B Financial and Manufacturing Services

95. In the B2B Sector, the Average Cost of a Lead is $43.

Notably, B2B lead costs can range from a few dollars to a few hundred dollars per lead. Costs differ based on the industry, target market, and competition in the sector where your business is located. On the high end of the B2B niche, a lead can cost around $140; on the low end, around $43.

96. To Overcome Competitors in the Sector, 77 % of Financial Institutions Envisage Focusing on Innovation.

In an increasingly crowded market, businesses must ensure that their organization remains competitive as an innovation champion. This is why 77% of FinTech companies sustain competency and focus on innovation.

97. Based on Marketing Statistics, Stripe is the Leading B2B Financial Services Company.

Of all companies in the financial services industry, Stripe is the greatest. Stripe is the easiest and most flexible way for companies to build and launch their full-featured, scalable FinTech.

98. 88% of Banks Are Sure That Fintech Companies Will Replace Most of Their Activities in the Next Five Years.

FinTechs are technology companies that develop products to solve financial problems. Their core activity is technology. According to statistics, FinTech companies will likely replace banks with most of their activities at 88% soon.

99. Recently, the Sales of B2B Companies in the Manufacturing Sector Have Increased By 6.7%.

The B2B sector has played a vital role in global sales growth, contributing to an astonishing increase across industries worldwide. In a pandemic-ridden 2020, B2B e-commerce sales for manufacturers grew year over year by 6.7%.

100. 80% of Business Customers Expect a Buying Experience Similar to a B2B Level of Personal Contact.

It is assumed that B2B audiences have lower expectations than B2C audiences, which pressures businesses to improve their game. Research data reveals that 80% of B2B clients expect a similar purchasing experience to their B2C counterparts.

101. The Average Number of Decision-Makers Involved in the B2B Purchasing Process For Niche Manufacturing is Ten.

Gartner says the average B2B buying decision involves six to ten people. Each of these decision-makers has a few pieces of information they have gathered individually as part of the decision-making process.

B2B Mobile Marketing Automation Statistics

102. 92% of B2B Executives Have An ABM (Account-Based Marketing) Program.

ABM is a narrow-scope B2B strategy where sales and marketing teams work together to target high-value accounts. According to Sirius Decisons’ study, 92% of B2B marketing managers consider ABM their most crucial marketing strategy.

103. 68% of B2B Firms Use Automation to Manage Their Business Processes.

Statistics show that 68% of B2B companies use automation to master business processes. The need for automation-driven strategies becomes increasingly apparent for most B2B businesses struggling with lead generation.

104. Hubspot is the Most Used Automation Software By B2B Companies.

HubSpot is regarded as the best B2B technology marketing agency in the market. It offers several unique and valuable tools to ensure the flow of information. Businesses can use marketing automation software such as HubSpot to automatically complete tasks like sending drip email campaigns, scoring leads, and following up.

105. Email Automation is Among the Top Three Tasks B2B Marketers Handle.

Email marketing is a beneficial tool for B2B brands. It streamlines their marketing campaigns, helping them generate more leads with higher conversion rates. At 84%, email marketing is the most implemented marketing tactic in B2B businesses.

106. According To a Survey, Most Mobile Users (About 90%) Who Visit B2B Websites Say the User Experience Impacts Their Purchase Decisions.

Research data shows that 90% of B2B buyers who report a superior mobile experience are likely to make another purchase from the vendor.

107. Mobile Devices Are Used By 4 Out of 5 B2B Buyers to Perform Their Tasks.

80% of Buyers use their mobile phones to carry out job functions. B2B clients/buyers are becoming more tech-savvy, particularly in using mobile devices for work and juggling tasks across multiple screens.

108. Using Mobile Devices, Business-To-Business Clients Spend 70% of Their Time Online.

In the past, people only spent 20% of their time online on their phones. Today, by contrast, the time spent on the internet using mobile devices accounts for 70% and is likely to increase over the years.

109. With the Help of Smartphones, Half of All Business-To-Business Searches Are Carried Out.

Google recently discovered that 50% of business-to-business queries are conducted on smartphones. This figure is expected to increase to 70% in the future.

B2B Web Design Statistics

110. B2B Companies Lose $2.6 Billion Yearly Due to Poor Website Loading Speed.

Factually, websites lose a whopping $2.6 billion in revenue each year simply because they need to load faster. People prefer to wait for the information on the website to load, which makes them reluctant to make purchases.

111. According to 94% of Users, Website Design is Essential in Creating a First Impression For Businesses.

As far as your website is concerned, most of the first impressions come from the design of your website. The first impression of 94% of the audience can impact their perception of your business.

112. 73% of Companies Focus On Improving Their Premises’ Design to Gain An Advantage Over Their Competitors.

There are many reasons to invest in web design for your business, one of which is to help your business stand out from competitors. To differentiate themselves from their online competitors, 73% of companies invest in unique designs for products and websites.

113. According to B2B Digital Marketing Statistics, 51 % of Firms Spend Over Half Their Website Development Budget.

Given digital trends, 51% of marketing budgets are dedicated to website development. Companies should pay close attention to their virtual presence to gain brand awareness and credibility.

114. If the Company Website is Unavailable, 44% of Potential Customers Do Not Seek Contact Information Online.

If there is no contact information or phone number, almost half of your website visitors will leave the company’s website. On the other hand, 38% of potential buyers will only engage in a website if they find it attractive.

Impact of the Pandemic on B2B Statistics

115. In 2020, Sales in the B2B Market Rose By 10%.

According to a survey, B2B companies combine their successful strategies to increase market share by a minimum of 10 % yearly, even during difficult times. This is shown in the B2B market share, which increased dramatically during the pandemic in 2020.

116. According to 70% of Companies, the Pandemic Forced Them to Update Their B2B Content Marketing Strategies.

According to a study, most B2B content marketers changed their content marketing strategy to adapt to the changing marketing dynamics. The commitment to content marketing is now company-wide and crucial in driving significant growth in the market.

117. Since the Beginning of the Pandemic in March 2020, the Number of Business-To-Business Meetings and Events Held By B2B Companies Has Decreased By 31%.

Before the pandemic, in-person events were a significant touchpoint for B2B Marketers seeking to connect with buyers. Initially, many event organizers postponed their events but soon realized that virtual activities were an alternative way of continuity instead of a backup plan.

118. Within Two Years, There Has Been a 19% Increase in Live Stream B2B Content Events.

New research predicts that almost half of B2B events will be virtual, which could be pretty accurate. According to a 2019 survey, the leading B2B digital marketing trends for 2020, podcasting/live streaming increased by 19%.

119. A Third of B2B Clients Started Spending More Time Researching Online Than Before the Pandemic.

More than 77% of buyers said they would spend more time on their purchase research online in 2020. In addition, they need to have a smooth user experience on their suppliers’ websites and easy access to good quality content.

120. As a Result of the Pandemic, 18% of Companies Were Forced to Change Suppliers.

The pandemic continues to offer significant challenges for supply chains globally. Before the pandemic, B2B buyers started spending much time independently investigating potential suppliers. Some companies have already begun building more resilient supply chains, while 18% are forced to do so due to this pandemic.

The Future of B2B Statistics

121. 1By 2027, the Market For B2B E-Commerce is Expected to Be Worth US$20.9 Trillion.

The global B2B e-commerce marketplace will be valued at US $20.9 trillion by 2027. A forecast shows it will reach a compound annual growth rate (CAGR) of 12.36% between 2022 and 2027.

122. 20% of B2B Buyers Want to Return to In-Person Meetings, and All Meetings Are to Be Kept Online By the Other 80% of Clients.

The pandemic has forever changed sales, as buyers and sellers prefer the new digital reality. Only 20% of B2B buyers hope to return to in-person sales, but 80% prefer virtual meetings.

123. To Communicate With Sales Managers, 63% of B2B Decision-Makers Prefer to Use a Web Chat.

As many as 63% of B2B decision-makers use web chats for sales interactions. This figure shows that B2B live chat software is only becoming more necessary to be successful in the digital age.

124. 66% of B2B Buyers Said They Would Switch to a Company That Offers Personalized Quotes.

As buying needs have shifted, respondents prioritize self-service, value personalized experiences, and expect fast responses to their quote requests. Statistics show that two-thirds of B2B buyers want to switch to a company offering custom quotes.

125. In the Coming Year, 63% of B2B Companies Will Have More Decision-Makers.

Multiple decision-makers are often involved in B2B sales, making it more challenging to make the right decisions. The number of decision-makers in B2B companies is expected to increase to 63% in the coming year.

Conclusion

Business-to-business marketing is a dynamic area that continues to evolve due to changes in businesses’ and consumers’ needs. Brand awareness, thought leadership, lead generation and conversion, and driving traffic are crucial goals for B2B content marketing strategy. The B2B sector is highly competitive; marketers use different methods to achieve business goals.

B2B marketers should actively capture their audience’s attention despite having multiple decision-makers in the buying cycle. Luckily, B2B marketing statistics provide insight into how this market works and what it will look like. Using these statistics and trends, B2B organizations can position themselves for success in an ever-changing market.

Frequently Asked Questions