In this digital age, the importance of online surveys cannot be overemphasized. Online surveys are among the best ways for today’s businesses to learn and understand their customers’ needs. When discussing online surveys, you think of how best to know what people think about your product or service. People can sometimes feel reluctant to participate in a survey, but it gives the needed results when they do. The size of a survey response gives a clearer picture of the views of product users.
The upside of online surveys is that they are cost-effective and take a short time to complete. They’re a nice way of getting customer feedback without the hassle and stress of a door-to-door campaign. Online surveys are a rising trend, and many consumers and businesses are participating in them. Some surveys even pay people to incentivize them to partake and drop their responses. In this article, we will explore some online survey statistics to see how useful they can be to your business and how viral the trend is becoming. Let’s plunge in.
Key Statistics
General Statistics
1. It takes An Average of 20 Minutes to Complete a Single Online Survey.
Time, as always, is an important factor that must be considered. The lengthier a survey is, the more likely it will contain questions that people may be unable to answer. Some surveys can take as long as 15 to 20 minutes to complete.
2. The Average Email Survey Response Rate Stands At 24.8%.
One of the greatest challenges faced by marketers in the field is the response rate from email surveys. FluidSurveys’ findings on email surveys showed a response rate of just 24.8%, which shows that many people do not respond to email survey invites.
3. A Single Online Survey Has Between 15 to 20 Questions At Most.
The number of questions in a survey is not the same in all industries. Due to certain factors, it contains 15 questions in most instances and 20 at most. Most surveys within this time length take no more than 5 minutes to complete. Some of these surveys ask customers to send feedback after using a product
Online Customers Survey Facts
4. The Average Folk on the Street Loses Interest in a Survey After 8 Seconds.
Some people start getting bored with the back-and-forth questions and answering of online surveys barely after 8 seconds. After a few minutes, the average folk thinks of going offline, while the latter barely go through the whole session.
5. A Cash Reward is a Great Way of Getting People to Partake in a Survey.
Offering cash rewards will undoubtedly attract more people to your survey. The downside is that you will likely not get an honest opinion. This is simply because they wouldn’t want to state the fallbacks of your product or service since they were offered money. These rewards come in coupons, gift cards, cash, home appliances, free trials, and lots more.
Data Analysis
6. The Average Response Rate Across Industries, In Most Cases, Stands 33%.
Businesses with little contact with their customers are likelier to have lower response rates. Several factors are responsible for a 33% response rate in business-to-business surveys. Some of them include the distribution method, incentives, brand awareness, industry type, and the simplicity of the study.
7. Response Rates of Business-To-Customer Surveys Are Between 5% And 30%.
An online survey about business-to-consumer (B2C) often has lower feedback than that of B2B. It is most likely that just 15% to 30% of customers will give feedback to the company. This shows that most users are either unaware of the survey or choose not to participate. Companies must be mindful of how they use the information provided, as it may not accurately represent users’ thoughts.
8. A Response Rate As High As 50% Can Be a Great News.
A 50% response rate is likely from a business-to-customer online survey. This happens when customers are better engaged with a product. Another helpful thing is when surveys are made simple for the respondents. Having a response rate of 50% or above can be considered excellent feedback. The longer a survey, the more certain it is of a 0% response rate. Most people tend to tire of going through a long list of questions.
Useful Online Survey Tools
Some common survey tools that can be put into use in 2025 are:
More Facts on Online Survey
9. The Highest Number of Responses to Email Surveys is on the First Working Day of the Week.
Most people feel refreshed to face whatever lies ahead of them after the weekend. Taking advantage of Mondays is a great way to get your most completed surveys. Most people start their working week with a rundown of all emails in their inbox.
10. It Takes Up To 12 Positive Remarks to Clear Off a Single Negative Online Comment.
Going back into customers’ good books can be an uphill task. One negative comment on a product requires 12 new positive remarks from customers to clear it off. This means a company has to put a whole lot of effort into knowing what customers’ needs are and really working on them to improve its services and products to suit consumers’ tastes.
11. There is a 70% Chance of a Customer Doing Business With a Company That Addressed Their Complaint.
Meeting your customers’ needs is a good way to keep them glued to your business. Customers are 70% likely to continue relations with a company that solves their grievances.
12. Clearly State the Purpose of the Survey.
Stating the purpose for which you want to conduct a survey will help boost participation. For example, you can study the issues faced by customers. This will give people an idea of the survey and help them decide if they want to participate. It also helps attract customers who have challenges to report.
Best Ways to Improve Survey Engagement
13. Know Your Target Audience.
Knowing the respondents’ age group well is very important. When you narrow down your research to the focus group, you will have the best result. Not surveying all age groups will also be a waste of time and effort. You will not likely get the most effective result that will be helpful to your business. Tools like ContactOut, Clearbit Sheets, and Prospect.io help evaluate your database. These tools sort out information like gender, age, and industry.
14. Use the Right Sample Size.
Using a sizeable number of respondents will give a better picture of the thoughts of the general customers. Using 500 to 1000 persons in a survey can help reshape the outlook of a business.
15. Surveys Are to Be As Brief As Possible.
Keeping up with a long list of questions in a survey can be tiring for people. A study that is straight to the point will get more people to the last page. A review should have between 15 to 20 questions at most. A short one will likely get a higher completion rate than one too lengthy. The chances of a survey not being completed are higher with lengthy ones.
16. Make Use of Visuals and Videos.
Pictures speak volumes and get the attention of many who would have turned a blind eye to a survey. Using images and videos is a break from the traditional text online survey. Your graphics should be engaging but not in any way to steer folks away from the focus of the study. Using picture choice questions is a great way of presenting graphics in your surveys. It gives participants a clearer picture of the questions before them.
Additional Ways to Excel Your Survey Engagement
17. The Privacy of All Participants is Important.
The high number of internet scammers has made many people wary of sharing their personal information. People are more likely to share information with surveys that contain GDPR guidelines. Businesses need to state the personal data to be collected, how the data will be used, and contact details. The flexibility of deleting or changing one’s personal information increases the chances of people partaking in the survey.
18. Give Your Survey a Personalized Touch.
A custom-made email usually gets a better response. You can start with the address “HI Jane” rather than saying “Hi There or Dear Miss .”The former will likely get a higher response rate as it has a personal touch. People are primarily drawn to emails with their name on the address note rather than a general term.
19. Roll Out a Catchy Subject to Draw Your Recipients’ Interest.
The subject is the first thing that catches anyone’s fancy in an email. Up to 33% of people decide on whether or not to open an email based on its subject. Crafting a great subject line is important in getting receivers’ attention to partake in your survey.
20. Pre-Inform Your Target Audience For a Survey.
Sending out an invite for your survey at a due date will keep the audience in high spirits. Having good contact with your audience is likely to give you a more significant number of participants.
21. Giving Out Incentives.
Incentives do work on a large number of people who would not have given an online survey a second thought. When cash is offered for a survey, an average of 19.1% more response rates are likely to be received. Rewards that are not monetary attract up to 7.9% more responses.
Conclusion
We live in a digital age in which you do not need to go door to door to get customers’ product responses. Online surveys give you a feel of what people think about your product and services. Gone are the days when people must fill out forms in service centers or send text messages to business call centers.
Pre-informing your target audience before the due date of an online survey is likely to get a more significant number of respondents. Everyone loves gifts, so giving out Rewards like coupons and cash is sure to do the trick. You can be sure of attracting more willing hearts to participate in your survey. Each method mentioned in this article is known to yield great results, so try them out.
FAQs
Using tactics such as creating a catchy subject line, giving incentives, and sending out survey reminders is sure to increase your response rate.
Tools like Google Forms and TypeForm are known to bring the needed results to businesses.
An ambiance of good visuals can keep people on your survey to the last page.
Many people start the first working week by checking their emails. Mondays are the best day of the week, and you get more survey respondents.
If you get a hold of 50%, then your business has done pretty great for itself
