WhatsApp has become one of the most popular instant messaging apps and a prominent social media platform globally. It has received much attention over the past ten years and has more than 2.7 billion users worldwide. Moreover, its relevance in e-commerce and business influence has made WhatsApp a handy app for business growth.
This explains the place of WhatsApp Business, as it enables users to interact with potential clients and promote customer services. This article presents impressive statistics, facts, and information about WhatsApp to show how much this app has evolved.
Key WhatsApp Statistics
WhatsApp Usage Statistics
1. An Average User of WhatsApp Spends About 38 Minutes Per Day.
Moreover, an average WhatsApp user on an Android device spends at least 19 hours each month on the platform, which has gained more users over the years. People spend ample time on the platform interacting with others or using it to promote businesses.
2. WhatsApp is Available in 180+ Countries.
The developers focused on ensuring the messaging app offers a reliable global presence. WhatsApp users can access 40 languages on iOS and 60 on Android devices.
3. Annual 24 Billion Visits to WhatsApp Get a Minimum.
The messaging app’s official website, WhatsApp.com, gets at least 24 billion visits annually.
4. WhatsApp is the Third Most Used Global Social Platform.
WhatsApp’s popularity continues to grow daily. It has become the third most popular social platform after YouTube and Facebook.
5. WhatsApp is Rated 4.7 Out of 5 on the IOS Store.
The app has a rating of 4.2 out of 5 on the Google Play Store, with over 187 million reviews.
6. Users Exchange Over 100 Billion Messages on WhatsApp Every Day.
With over 2.7 billion users, the platform exchanges over 100 billion messages daily. This means that a user sends an average of 50 messages per day. Also, there are 100+ million voice calls on the platform daily.
7. Five Hundred (500) Million WhatsApp Accounts Use the WhatsApp Status Feature Daily.
In 2017, WhatsApp introduced the app’s Status feature. As of 2019, half a billion accounts used the feature.
WhatsApp Demographics Statistics
8. Most WhatsApp Users Are Men, Accounting For Over 54.5% of Users.
WhatsApp users don’t maintain an equal gender distribution. The male folks take the upper hand, representing about 54.5% of the total app users. Women users of WhatsApp constitute 45.5%.
9. There Are Over 51.19 Million Global Downloads of the Messaging App as of January 2024.
Users completed about 6.6 million WhatsApp downloads on iOS devices in the US in Q2 2022. Within the same period, the app saw up to 5.81 million downloads via Google Play in India. In 2020, WhatsApp received a total of 96 million downloads worldwide.
10. 73% of WhatsApp Users Operate the App From An Android Device.
A majority of WhatsApp users check the app through Android devices. Just 2% of users engage on the app from iOS devices.
11. The Biggest Age Group of WhatsApp Users is Between 18 and 34 Years Old in the US.
The 18 – 34-year-old group constitutes 31% of WhatsApp users in the country. Those within the 35-44 age group account for 27% of users, the 45 – 60 age group for 20%, and the 65+ age for 11%.
12. About 27% of the Shared Selfies Online Are Through WhatsApp.
WhatsApp has a considerable place when it comes to exchanging selfies and photos. 27% of selfies are shared on WhatsApp. However, Facebook and Instagram get 48% and 8% shares, respectively.
13. WhatsApp is Restricted to Five Countries Across the World.
Some countries have restricted their residents’ use of WhatsApp: China, Korea, Iran, Cuba, and the United Arab Emirates.
14. The App Received More Than 183.8 Million Ratings on the Andriod Platform.
According to the app’s rating, WhatsApp has more ratings on the Andriod platform. It only received 12.8 million ratings on iOS.
WhatsApp Business Statistics
WhatsApp Business is a version of WhatsApp that allows businesses and entrepreneurs to advertise their products and services. Moreover, it serves as a means of interaction between such companies and their clients. The app offers unique features such as specific messaging tools, a business profile, and business categorization options.
15. The Asia-Pacific Region Has the Most Significant Market Share of WhatsApp Businesses.
With an estimated user base of 779 million, the Asian-Pacific region takes the lead in app market share.
16. More Than 50 Million Businesses Exist on WhatsApp Business.
WhatsApp Business has also gained adoption based on its relevance to modern businesses and communication. It has over 50 million businesses on its platform.
17. WhatsApp Business API Messages Have a 99% Open Rate.
Business operators and entrepreneurs are more likely to open WhatsApp messages than emails. Studies reveal that WhatsApp API messages have a 99% open rate. Moreover, the app’s responsive rate is slightly below 50%.
18. The App Has Been Downloaded Over 1 Billion Times on Google Play Store.
WhatsApp Business has recorded over a billion downloads by users over the years.
19. WhatsApp Business Ranks As the top #17 App in the Business Category on the App Store.
This version of WhatsApp has received increased attention in the business world. Moreover, it is among the top 20 business apps on the Apple App Store.
20. Customer Support is the Most Prominent Reason For Contacting Businesses on the App.
People contact businesses on WhatsApp Business mainly for customer support. Other reasons for such contact include pre-sales support, raffles and games, newsletters, community engagement, etc.
WhatsApp Growth and Revenue Stats
Most of WhatsApp’s revenue comes from its business version, WhatsApp Business. Notably, the app charges businesses and entrepreneurs for usage once their conversations surpass 1,000.
21. Facebook (Now Meta) Acquired WhatsApp For $19 Billion As of 2014.
Though WhatsApp already has a significant global presence, its growth skyrocketed after Facebook’s acquisition. Statistics show that WhatsApp has become more popular as it attracts more users and businesses to its platform. Also, Facebook introduced the business version of the app to boost its relevance in e-commerce.
22. WhatsApp Generated More Than 5 Billion in 2020.
Based on its growing attention, WhatsApp has become a profitable app. It raised a whopping 5 billion in 2020. The potential keeps increasing as more days roll by.
23. The App User Base Surged By 365% Following Its Acquisition By Facebook.
The introduction of WhatsApp Business is a door-opener for more users to engage with WhatsApp. More people started using the app for different purposes. Moreover, e-commerce usage of the app increased by approximately 400%.
24. WhatsApp Bagged Its First Seed Funding of $250,000 In 2009.
Following the platform’s launch in 2009, the founders initiated a fundraising round that generated $250,000. The app started small but demonstrated meteoric growth in the following years.
25. WhatsApp Monetized Usage With a $0.99 Subscription Fee.
Initially, WhatsApp charged users a $0.99 subscription fee and a lifetime access fee. However, the app became free after Facebook’s acquisition.
26. About 175 Million Users Use the App Daily With Different Businesses.
WhatsApp Business provides users a platform to search and connect with businesses worldwide. As of 2020, about 175 million people used the app daily to contact businesses.
Whatsapp Usage Statistics By Country
27. In the United States, 1 Out of Every Three Users of WhatsApp Are College Graduates.
College users of WhatsApp in the US account for 33% of the total users. WhatsApp has remained quite a popular app among college graduates. While 20% of users have a high school education or less, 16% have some college education.
28. Hispanic Americans in the US Use WhatsApp More Than Other Groups in the Country.
Hispanic Americans are a prominent demographic group in terms of WhatsApp usage. Up to 46% of Hispanic Americans use the app. Black Americans and White Americans constitute 23% and 16% of total WhatsApp users in the US, respectively.
29. WhatsApp Users in Indonesia Spend the Most Time Using the App.
In Indonesia, WhatsApp users spend ample time using the app. On average, an Indonesian user spends up to 31.4 hours on the app per month.
30. India Has the Most Extensive WhatsApp User Base, With Over 390 Million Users.
WhatsApp is more prevalent in India than in other countries in the world. Brazil follows closely, with over 180 million users of the app. The US only came third, with 75.1 million users. Compared to India, 0.23% of the US population uses WhatsApp, compared to 0.29% of the Indian population.
Additional WhatsApp Statistics
31. WhatsApp Recorded the Highest Growth Among All Social Apps During the Pandemic.
Notably, the COVID-19 pandemic restricted many businesses and even pushed some to extinction. However, many digital companies have survived the storm using social apps like WhatsApp. The app gained peak attention and adoption during the pandemic, with over 15 billion calls daily.
32. The App Can Increase Customer Service Productivity By 225%.
This app has become a great business assistant as it simplifies customer communication. Studies show that it can boost customer service by 225%, business conversion rates by 20%, and sales by over 127%.
33. Up to 40 Million Users Check the App’s Monthly Business Catalogues.
WhatsApp Business boasts several business-related features that connect entrepreneurs and customers. About 40 million users use the app’s business catalogues monthly to search for suitable products and services.
34. About 50% of WhatsApp Users Check the Platform At Least Once Daily.
WhatsApp has become a great platform where most users actively interact. Up to half the total number of app users is engaged on the platform at least once daily. On a weekly and monthly basis, over 78% and 91% of users check the app.
35. WhatsApp Users on Android Devices Spend An Average of 33.5 Minutes On the App Per Day.
The number of people using the app on the Android platform is quite huge. On average, such users spend 16 hours and 45 minutes on the app monthly. This represents a study conducted between April 1 and June 30, 2023.
Conclusion
WhatsApp remains the most popular instant messaging app with lots of features for users. It allows easy interaction and communication with friends and family, regardless of location. Moreover, the app’s business version, WhatsApp Business, is an excellent option for boosting businesses. It could increase sales by over 127% and considerably enhance customer support.
The digital age has made the world one big community, and people can easily communicate with friends and family no matter where they are or the distance between them. As long as online communication advances and social media trends continue, WhatsApp will remain a key player in connecting people.
FAQs
WhatsApp is available in over 180 countries worldwide. Moreover, the app supports more than 60 languages, allowing users from different regions to engage seamlessly.
An average WhatsApp user spends at least 38 minutes daily and at least 16 hours and 45 minutes monthly.
While several users from different countries use WhatsApp, India has the most app usage. The country ranks first with over 390 million WhatsApp users.
WhatsApp has low adoption and popularity in the US due to the presence of other competing messaging apps. Some strong competitors, such as Facebook Messenger, iMessage, and even SMS/MMS services, already have substantial user bases in the country.
