Since its birth in 2006, Wix has witnessed a meteoric rise and now boasts millions of users worldwide. Though Wix is less popular than WordPress, its market size is still significant and will grow even more as the years go by. As per the February 2024 statistical data, about 8 million live websites use Wix. That’s almost 45% of the market.
The statistics covered in this article contain all the information and details about this site builder in the global marketplace. From its customer strength, size, and web page traffic to the firm’s income and market, this article will cover everything you need to know about Wix. Study these Wix stats and learn how this website builder can help you change your business.
Key Wix Statistics, Trends, and Facts
Wix Customer Demographics Statistics
1. Consumers can form and develop web pages through a Wix editor from 190 diverse Nations.
2. New York is a city where one can construct a Wix site from scratch.
3. Newly developed Wix sites are rampant in Orlando, growing in a geometric ratio.
4. There are about 17 languages that assist the Wix web page construction.
5. Based on the result from the Zacks Equity study, if one had invested $1,000 in Wix shares in December 2013, one’s asset would have matured to $5,156.10 before the end of December (4th), 2023, showing a 415.61 one-percent boom.
6. Simultaneously, the S&P 500 saw an increase of 154.44%, as the charge of gold rose by 60.06%.
7. Wix sponsors a yearly design opposition called ‘On The Rise’ in collaboration with the ‘OFFF Barcelona’ layout pageant.
8. There exist seven (7) opposition classes: Type, Graphic Design, Creative or Art Direction, Illustration, 3D/Motion, Web Immersive or New Media, and Complete Standout Portfolio.
9. The fare encompasses an opportunity to talk about the OFFF competition, a mentoring conference, and a chance to travel and accommodation for the occasion.
10. Wix is the internet site developer of choice for Johnny Cash Museum, the award-winning in Nashville, Tennessee.
Wix Procedure and Visitors’ Facts
11. At least 350 million domain titles with vigorous sites are on Wix.
12. Over 600,000 internet retailers get power from the company’s site builder application.
13. Seven million live Wix-powered platforms are online.
14. 5.5 million people use the premium package on Wix.
15. Unlike WordPress, a subscription requires an absolute right to use all site structures.
16. Nonetheless, unrestricted bandwidth is accessible to specific customer groups.
17. Wix controls 1.9% of all search engine sites.
18. The firm’s dashboard builds 2.9% of all web pages with CMS-content management system aid.
19. A blog post is published online by 12% of Wix users daily.
20. Conversely, 54% of WordPress website owners post blogs online.
21. 49% of Wix website owners add a live chat widget.
22. Seventy (70) websites are alive on the Internet through Wix ADI, an artificial intelligence-driven website builder. The finest website for backlinks is Business Name Generator.
23. The Wix website receives 51.8 million unique visits per month.
24. A session has an average of 6.3 page views.
25. Wix’s statistics show the company’s website has a 39.9% bounce rate.
26. The source of 25% of the platform visits is organic traffic.
27. “Wix” makes up one-third of the keywords used.
Wix and Social Media Statistics
28. 46% of online stores created with the Wix app use Instagram to advertise their brands on social media.
29. Half of the Wix-powered online retailers use Facebook.
30. Out of ten stores, just one uses Twitter to increase its social media presence.
31. About 6% of websites that use the Wix store feature use YouTube.
32. Less than 2% of websites created with Wix’s assistance get featured on TikTok.
Wix Income Data 2025
33. Wix outpaced WordPress in growth last year, with a 29% increase in sales.
34. Financial statistics and analytics indicate that the company’s revenue for 2021 is already $1.15 billion.
35. Because revenue rose by 76.2% in a single year, 2014 saw the company’s highest revenue growth.
36. Its details show an average yearly revenue development of 43.5% from 2014 to 2019.
37. The average yearly sales that increased between 2019 and 2021 dropped to 26%.
Wix Market Capitalization Facts
38. Through a 26% market segment, the firm took the second-biggest position in best site building technology in Australia.
39. In the US, 5% of the e-commerce software marketplace is accounted for by its application.
40. With a 24.8% market capitalization rate, the organization is the top tool for developing websites in Indonesia.
41. In Singapore, Wix is users’ most popular site-building technology.
42. It controls one-third of the national market.
43. The business is for launching 9.6% of all commerce web pages in Norway.
44. Users can install a new template to alter the site’s outlook with only one click.
45. According to its statistics, at least 800 templates are existing.
46. Wix’s prices rely on the customers’ prerequisites.
Development Statistics for Wix
47. In the past four (4) years, the firm’s market quota has increased from (0.6%) to approximately three percent (2.3%).
48. Squarespace is the only firm directly opposing Wix regarding growing speed.
49. Between 2013 and 2021, the firm’s worth rose by 840%. In 2020, the record shows that the firm tripled its marketplace cap within three (3) months.
50. However, within the past three (3) months, the firm has experienced a forty-five percent (45%) reduction in its market worth.
51. In 2020, business analytics indicated a one hundred and twenty percent (120%) rise in the firm’s revenue.
52. The company’s market worth dropped by 34.6% for the first time in 2021.
53. According to Wix’s statistics, the organization launched successfully.
54. Due to the pandemic, many people developed sites, which aided the firm’s development and progress.
55. Although Wix hasn’t been as successful as previous years, the firm is still improving its website.
56. Wix rose from one million customers in 2009 to 50 million clients in 2015. During this review period, the podium has 258 million fans.
57. As of the year-end, December 2023, the firm had approximately ninety (8.5) million active sites.
58. The firm’s workforce is nearly 5,500 throughout 17 nations.
59. In the 2022 financial accounting year, Wix made $1.39 billion in profit, a nine percent (9%) increase from its gain of $1.27 billion in 2021.
60. Up to 13% of active Wix web pages were through users in the USA.
Wix Pricing Facts
61. Five (5) pricing plans are accessible for the regular model of Wix:
62. The fees of all these plans primarily rely on annual payments.
63. Wix gives reductions for advance payment for two or three years (2 or 3 years) of service.
64. You can get more info about Wix pricing in the ‘Wix pricing’ manual.
65. Wix has an extra pricing policy for its Editor X and Wix Studio merchandise—two powerful editions with capabilities for animations and developing reactive web pages.
66. Those podium prices range from $22 – $219 for ‘Editor X‘ and $16– $159 yearly for ‘Studio’.
Wix Origin Statistics
67. Wix came in 2006 through builders Avishai Abrahami, Nadav Abrahami, and Giora Kaplan.
68. The enterprise’s headquarters were in Tel Aviv, and it received aid from diverse investors, including Partners like Insight Venture, Mangrove Capital, Bessemer Venture, DAG Ventures, and Benchmark Capital.
69. Since November 6, 2013, Wix has been a publicly operated enterprise on the ‘NASDAQ’ Global Market.
70. At least eighty-eight percent (88%) of the company’s shareholders comprise five hundred and nine (509) distinct institutional investors, such as Baillie Gifford & Co., fourteen percent (13.84%), Starboard Value LP, approximately seven percent (6.5%), and Blackrock Inc., five percent plus (5.11%).
71. More than three percent (about 3.18%) of its shareholders are corporation insiders, with the CEO (Avishai Abrahami) holding about two percent (1.68%) of all the firm’s shares.
72. Wix sells shares to recognized traders and devotes a giant part of its income to a proportion-based reward pool for its personnel, managers, administrators, and board contributors.
73. Portions given to staff have a conferring time for them to earn and buy it.
74. Net developers and e-commerce dealers in one hundred and ninety (190) international locations adopt Wix.
75. Built with states of nearly nine (8.5+) million functioning sites, 1,126,417 are within the USA—almost thirteen percent (13%) of the firm’s web pages.
Employee Statistics for Wix
76. The firm can boast about 5,500 full-time and part-time workers across seventeen (17) states, including Israel, the USA, Canada, the United Kingdom, India, Brazil, Singapore, and the EU.
77. According to statistics from LinkedIn, more than 2,855 Wix staff live in Israel.
78. More than one thousand (about 1,250) people at Wix live in the USA. Over 595 staff reside in Ukraine, 315+ in Ireland, and nearly two hundred (about 190) in Lithuania.
79. The Wix Writers Guild group has more than 200 writers who assist the company in writing, crafting memories concerning its brand, arousing confidence, and forming amusing consumer experiences.
80. Based on the query and assessment of 2,000 worker submissions on the firm’s review site, Glassdoor, current and previous workers rate the company four (4) out of five (5) stars as the best workplace.
81. In ‘multiplicity and inclusion,’ Wix rates above four stars (4.2). In the area of ‘senior control,’ the company’s rating was above three (3.5) stars. 72% of its personnel might refer a friend to work at Wix.
Network Statistics for Wix
82. From what the online statistics firm BuiltWith has, 8,563,377 active web pages exist in Wix.
83. Builtwith.Com guesses that during its 18-year life cycle, approximately twelve (11.66) million web pages were constructed using Wix.
84. Among the firm’s 8.5+ million sites, nearly 3 million are e-commerce points.
85. Since its inception (17 years), Wix has made 12 acquisitions. The organizations acquired by Wix are Appixia (an internet commerce application), OpenRest (an internet ordering tool for eateries), Deviant Art (a mobile art network), Inkfrog (an eBay and Amazon list software program), Rise.Ai (the gift card device), and Modalyst (a dropshipping podium).
86. Wix revealed that there are presently 258 million customers of the podium. The following table shows Wix’s user increase statistics between (2018 and 2023).
| Year | Number of Wix Users |
| 2023 | 42.1 million |
| 2014 | 57.9 million |
| 2015 | 77 million |
| 2016 | 97 million |
| 2017 | 119 million |
| 2018 | 142 million |
| 2019 | 165 million |
| 2020 | 197 million |
| 2021 | 222 million |
| 2022 | 243 million |
| 2023 | 258 million |
| 2024 | 258 million |
Wix Utilization by States
87. It is the second leading marketplace in the UK, with 500,000 sites.
88. The third area is Brazil, which has 238,000+ websites with Wix Builder.
89. Its fourth most famous marketplace is Germany, commanding 187,00+ sites.
90. Australia is the firm’s fifth-largest market, with 183,637 active Wix web pages.
91. Wix’s domestic state, Israel, possesses 21,457 sites, making it the twenty-sixth largest marketplace. Below is the list of the ten top international locations for Wix websites.
| Country | Wix site figures |
| United States | 1,126,417 |
| United Kingdon | 502,320 |
| Brazil | 238,438 |
| Germany | 187,761 |
| Canada | 177,691 |
| Australia | 183,637 |
| Japan | 159,396 |
| France | 163,898 |
| Italy | 82,160 |
| Switzerland | 100,732 |
Revenue Statistics for Wix
92. In the 2022 accounting year, the firm had $1.39 million, a markup of nine percent (9%) from $1.27 billion in 2021.
93. Across the 1st Q3 (third quarters) of 2023, it has availed an income worth $1.15 billion, and the organization anticipates adding another four hundred million dollars ($400,000,000) during Q4.
94. Wix’s income flow consists of two groups: ‘Creative Subscriptions’ (mmm), which are the amounts Wix customers pay to construct and host their web pages on Wix, and ‘Business Solutions,’ which stream profits from other Wix services like email marketing, apps, and payment processing.
95. Within the third section of 2023, the firm amassed $290.6 million from the ‘Creative Subscriptions’ flow (up 11% annually), and its ‘Business Solutions’ accounted for $1.18 billion.
96. Wix’s ARR—’annualized recurring revenue’ through the ‘Creative Subscriptions’ income flow—is calculated by multiplying sales through subscription and transaction charges in the last phase of the financial accounting period (12 monthly).
97. In Q3 of 2023, it received $1.08 billion in ARR, a ten percent (10%) annual increase.
98. Wix additionally generates passive income through its ‘Wix Partners’ program, which comprises organizations and freelancers who use Wix to construct webpages.
99. In the third sector (Q3) of 2023, Wix partners delivered $119.4 million, a boost of 38% from the preceding year and covering 30% of the firm’s total profit within the period.
100. According to a Wix released in December 2022, fifty-nine percent (59%) of the overall income was from North America.
101. An additional income of 26% was from Europe, eleven percent (11%) from Asia, and four percent (4%) from Latin America.
Wix Share Value Statistics
102. Wix stock’s current value is more than one hundred and twenty-five dollars, precisely, ($125.13) per share.
103. During Wix’s first appearance in 2013 on the Nasdaq, it marketed 7.7 million stakes at $16.50, which gave the firm a valuation of about $750 million.
104. Over the preceding 365 days, its shares have risen by forty-eight dollars per share, from $76.83 to $125.13 during this research in January 2024.
105. Wix’s stocks skyrocketed to their topmost value ($353.09) on the ninth (9th) February 2023.
106. Wix showcases a market cap of $7.15 billion, an expansion over the previous $4.5 billion during the commencement period by 2023. Its enterprise worth was $7.20 billion.
Rivals and Wix Statistics
107. More than 1.11 billion web pages exist globally, with approximately 250,000 newbies added daily.
108. Wix experiences solid rivalry from diverse website developers and e-commerce structures.
109. Shopify is the strong competitor of Wix in the e-commerce site marketplace.
110. There are approximately five (4.8) million online stores constructed on Shopify (approximately two (2) million more than Wix), and Shopify controls a twenty-six percent (26%) share of the best one million online web pages.
111. Shopify controls 10% + portions of the online markets platform worldwide.
112. Shopify’s application store consists of more than ten times (10x) as many applications as the same as Wix.
113. Our distinctive contrast of Shopify and Wix can give you more ideas about how the two systems compare.
114. Squarespace is another competitor to Wix, offering a comparable mixture of content display gear, e-commerce capabilities, and a cool-to-use drag-and-drop web page editor.
115. Builtwith’s report shows Squarespace has 3.1 million websites and uses ten percent (10%) of them for e-commerce promotions.
116. Another opposition to Wix comes from the Webflow site builder. It has features similar to Wix and is famed for its functionality in creating visually alluring sites. However, unlike Wix, it’s less famous, has a minimal client base (482K websites), and requires extra effort to understand.
117. Webflow prides itself on offering an all-encompassing web page design or model customization. It also boasts an animation function, permitting customers to create unique, collaborative animations for their websites.
Wix Adoption Statistics
118. According to Builtwith’s records, approximately 30,000 subscribers implement Wix’s in-house reimbursement services, ‘Wix Payments,’ to process payments on their sites.
119. The firm’s App Market comprises 714 applications and plugins for integration into Wix sites.
120. They encompass 260+ applications associated with e-commerce, more than 140 advertising apps, and about 85 apps that allow you to design your site to your taste.
121. Wix’s app provisions include fifty-three (53) ‘Made by Wix’ apps plus applications for adopting galleries, live chat, bookings feature, internet guides, and settings to your web page.
122. According to the Wix report, an additional 2.5 million third-party applications will be on its podium in 2022.
123. Wix offers third-party app builders one hundred percent (100%) of the income produced through the marketing of its apps during the first year of inception. After that, the firm gets twenty percent (20%) of the benefits of app income.
124. Wix can boost 36 applications to help internet site owners control bookings through their site, and those apps jointly handled fifty-four (54+) million bookings via Wix websites in 2022.
125. Wix is for agencies like Intuit, Vevo, Clarins, and Fujitsu Etoro.
126. Wix is a tool for famous agencies to construct secondary websites, microsites, plus marketing campaign web pages. These corporations include Starbucks, Nike, Coca-Cola, Deloitte, Fiverr, and Air Asia.
127. The popular internet art network site Deviant Art—which has over seventy-five (75) million individuals and hosts 550+ million bits of virtual art—is constructed on Wix.
128. Interestingly, the firm, in 2017, got $36 million.
129. According to Similarweb facts, more than fifty-two (52.70%) visitors to the company’s home page are women, while 47.30% are men.
Additional Wix Statistics
130. Wix gets approximately forty-nine (48.7) million visits to its domestic page monthly.
131. More than fifty-six percent (56%) of visitors are direct traffic.
132. An additional twenty percent (20%) of its traffic is through natural search, and referral visitors account for nearly seventeen percent (17%) of all visitors to Wix.
133. More than 47% of the firm’s consumers are below thirty-five (35) of age.
134. The largest age group of Wix customers is between 25 and 34—they account for more than thirty percent (30.51%) of overall users.
135. The second biggest group is people aged between 35 and 44, who account for over one-fifth (1/5) of the podium’s customers—above twenty percent (20.93%) overall.
136. Nearly six percent (5.76%) of Wix customers are aged sixty-five (65+) and above.
137. Statista stated that Wix’s site builder is the most adopted globally. It controls forty-three percent (43%) of the overall market cap.
138. This is in contrast with twenty-two percent (22%) for Squarespace in the second position (2nd) and Weebly’s ten percent (10%) in the third (3rd) position.
139. Globally, Wix controls a seven percent (7%) portion of the best one million (1,000,000) websites created on hosted podiums, which places the firm side by side with Tilda at the second (2nd) position.
140. However, Wix is under Shopify, the Canadian e-commerce monster whose market share is 54%.
141. Among the top million US websites in the hosted websites category, Wix’s 29% puts it in joint first area with Shopify.
142. Wix has 830 free-of-charge templates to select from its template archive. These consist of 129 internet store templates/prototypes, 107 activities prototypes, 76 eateries’ templates, 69 weblog templates etc.
Frequently Asked Questions
The ability to develop mobile websites is by Wix, which is in demand given that smartphones account for top visitors. Statistics show that more than 30 million Wix mobile websites are online. They load and arrange material on devices with varying screen sizes and optimal efficiency.
The firm’s statistics show that 45,000 new users sign up for the platform daily. First-time users begin with the free plan to explore all the builder’s strengths and make a test website. Every free website starts as a subdomain of Wix. All users access the knowledge base and support agents regardless of whether they are on a free version or a subscription plan.
There are positive opportunities to maximize SEO stats via a Wix site. However, the free package non-custom domain name is a hindrance, as is the slow loading of image-heavy sites. On the good side, you can customize meta descriptions and headings, and 301 redirects are available.
Yes, Wix and WordPress are compatible. You can import blog posts from WordPress.com and WordPress.org to a Wix blog. Alternatively, create a Wix subdomain. This process works just as well in reverse, making it easy to publish on both sites.
Yes, Wix is a reliable platform, though more for smaller-sized websites than data-heavy sites. We measure reliability in three ways: site security, website stability, and customer support. Wix has a good reputation in all of these categories.
