Online marketplaces have received more attention as many people prefer shopping online to going to brick-and-mortar stores. With such growing popularity, more businesses are going online. Moreover, top e-commerce platforms like Amazon and eBay have become household names to shoppers and merchants, amassing millions annually. Also, online marketplaces saw over $3.23 trillion in purchases three years ago, with higher changes still occurring.
So, equipping yourself with as much information as possible will help you navigate the rapidly changing online marketplaces, and these statistics can be your starting point. We’ll look into some impressive online marketplace stats and the potential of e-commerce in the future.
General Online Marketplace Statistics
Amazon Marketplace Statistics
Amazon is among the most significant online marketplaces worldwide. Its services cover different areas, such as music streaming, artificial intelligence, original movies, television shows, and much more. Moreover, its online marketplace distinguishes the platform, attracting more users daily.
1. Amazon has the largest market share of the overall global e-commerce space. It represents up to 37.8% of online sales.
2. Amazon captures the largest online market share in America by 45%.
3. Over 150 million mobile customers prefer using the Amazon online app.
4. On average, the website generates hourly sales of $17 million.
5. Amazon has over 197 million active subscriptions.
6. 89% of online buyers claim that they prefer shopping from Amazon to other e-commerce platforms.
7. The website has up to 12 million items in its inventory. Also, it comprises 350 million marketplace sellers.
8. 9 out of 10 people who discover a product online always refer to Amazon for price comparison.
9. Millennials are the most frequent users of Amazon, accounting for about 20.2% of purchases on the platform.
eBay Marketplace Statistics
Pierre Omidyar founded eBay in 1995. Over time, the platform gained more recognition and has become the second-largest e-commerce website.
10. eBay houses over 1.3 billion listings on its platform.
11. Up to 185 million online users have accounts on eBay. Also, over 19 million seller accounts exist on the platform.
12. At least 80% of listings on the eBay website are of new products.
13. There are about 400 million eBay app downloads.
14. The website has over 132 million active buyers.
15. About 940,000 sellers on the eBay platform use “Promoted Listings.”
16. 31% of sellers on the site are based in the US.
17. The website records 2.98 billion visitors every month.
18. Platform users fall within an average age range of 35 to 64 years.
19. 16% of products on the website are in the electronics and accessories category.
Etsy Marketplace Statistics
Launched in 2005, Etsy brought new approaches to online shopping. It offers handmade and craft products.
20. Etsy has around 81.9 million active buyers on the platform.
21. The platform has 4.36 million online sellers, and 62% reside in the United States.
22. Top sellers on the site make an average of $43,000 – $46,000 in revenue annually.
23. Up to 69% of Etsy sellers use online shops as their primary businesses.
24. 83% of sellers on the platform are women.
25. Etsy generated over $1.9 billion in revenue as of 2020.
26. Etsy reported an additional 38 million buyers in 2020, doubling its user base from the previous year.
Wish Marketplace Statistics
Piotr Szulczewski and Danny Zhang founded the Wish online marketplace in 2010. The platform personalizes each user’s shopping experience (depending upon their activity at the outlet). It offers the opportunity and features that allow users to sell or buy products.
27. Wish has more than 300 million listings on its platform.
28. Over 500 million online customers use the website worldwide.
29. Up to 45% of revenue in the marketplace is from Europe.
30. The platform has over 64 million online buyers.
31. 200,000+ sellers are available on Wish.
32. The site amassed about $2.5 billion in revenue as of 2020.
33. From being the most downloaded shopping application and the third largest e-Commerce platform, Wish platform’s revenue plummeted by almost 50% in 2023.
34. Wish platform’s net loss touched $317 million in 2023.
Walmart Marketplace Statistics
Sam Walton and Bud Walton founded the platform in 1962. Walmart is the world’s largest retailer and second largest online marketplace. The platform facilitates sellers to merchandise their products on the platform.
35. The number of sellers on the Walmart marketplace exceeds 150,000 (66% growth from 2023).
36. More than 80 million items are available on the site.
37. The platform holds the most profitable sellers, with 73% book profits and 20% margins. 54% of small or midsize sellers make around $100,000 annually.
38. The site’s gross merchandise volume tripled as of 2020 compared to the previous year.
39. The platform’s yearly sales range between $611.28 billion and $648.12 billion (a 6.03% increase from 2022).
Facebook Marketplace Statistics
Besides being a social media forum, Facebook is an online marketplace that allows users to sell or buy on the platform. Moreover, it also facilitates businesses to advertise and showcase their products and services.
40. As of 2021, the Facebook marketplace had approximately 2 billion users. Its monthly active users grew to over 3.03 billion in 2023.
41. The site’s total revenue was over $26 billion in 2021, an increase of 48% from the previous year.
42. The platform ranks as the fifth top online marketplace in the United States.
43. Up to 93% of marketers on social media prefer Facebook ads.
44. Each Facebook user generates an average of $11.23.
Other Marketplace Statistics
45. More than 18 million people actively use OfferUp online marketplace.
46. OfferUp has up to 80 million app downloads.
47. The study shows that Zillow is a prominent rental and real estate platform.
48. Taobao, a prominent Alibaba online marketplace, has over 51,300 buyers as of 2021.
49. Jumia has more than 26.86 million monthly visitors from online buyers worldwide.
Online Marketplace Demographic Statistics
50. 40% of men and 46% of women buy clothes or other sports products online.
51. With the rise of social media, almost 81% of sellers utilize it to sell and promote their listings.
Top Global Online Marketplace Statistics
With a rise in digitalization, many people prefer to engage in almost all their activities on the Internet. This led to online shopping and the growth of online marketplaces. Every business seeks to create an online presence to attract more customers and visits.
So, you must know the top e-commerce platforms to help you with your activities and online business decisions. We present the top 30 online marketplaces worldwide based on monthly visits and consumer preferences.
1. Amazon is the #1 top global online marketplace, with over 5.69 billion monthly visits.
2. With about 2.98 billion monthly visits, eBay bagged the #2 top position.
3. Shopee is ranked #3 among the top online marketplaces globally, with 631.19 million monthly visits.
4. Rakuten is the #4 top online marketplace. The Southeast Asian platform has up to 590.84 million visits every month.
5. The #5 top online marketplace worldwide is AliExpress, with over 526.4 million monthly visits.
6. With monthly visits of over 514.03 million, Walmart emerged as the #6 top global online marketplace.
7. Mercado Libre holds the #7 position in the ranking of top global online marketplaces, with 446 million visits each month. The online platform is from Lati America.
8. Esty emerges as the #8 top e-commerce platform worldwide. The website is prominent in arts, crafts, and other gift articles. It has up to 397.5 million monthly visits.
9. The #9 top online marketplace goes to Taobao, a Chinese-based e-commerce platform. It records more than 333.14 million visits every month.
10. Wildberries is ranked #10 in the global ranking of top e-commerce platforms. The prominent Russian website has over 279.8 million monthly visitors.
Additional Global Online Marketplace Statistics
11. The #11 top online marketplace is Pinduoduo, a Chinese-based platform. It records more than 263.3 million visits every month.
12. Trendyol, a Turkish e-commerce website, emerges as the #12 top online marketplace. It has up to 222.7 million visits per month.
13. Target is the #13 top online marketplace, focusing mainly on consumers in the US and Australia. It records over 206.5 million monthly visits.
14. Flipkart is ranked #14 among top online marketplaces. Based in India, the e-commerce platform receives over 202.4 million monthly visits.
15. Allegro, a Polish e-commerce platform, is ranked #15 among the top online marketplaces. It has over 201.45 million monthly visitors.
16. The Russian platform Ozon is the #16 top online marketplace with monthly visits of 196.8 million.
17. A Chinese-based website, JD.com, is the #17 top global online marketplace. It boasts more than 186.7 million monthly visits.
18. With over 170 million monthly visits, the European platform Zalando is the #18 top online marketplace worldwide.
19. The Indonesian platform Tokopedia is ranked #19 among the top online marketplaces. It records monthly visits of 163.8 million.
20. Lazado, a notable e-commerce platform in Southeast Asia, is the #20 top global online marketplace. It boasts up to 144.22 million visits each month.
21. Wayfair is ranked #21 among the top online marketplaces globally, with 143.14 million monthly visits. The platform sells homewares and targets customers from Europe and North America.
22. The #22 top online marketplace is Mercari, which focuses on Japan and Bulgaria. It records over 139.52 million monthly visits.
23. Tmall emerges as the #23 top e-commerce platform worldwide. The Chinese website sees more than 104.77 million visits every month.
Conclusion
Based on statistical evidence, online marketplaces have indicated significant growth. As more people shift to digital engagement, online shopping becomes a preferred option for most purchases.
Also, businesses, entrepreneurs, and companies are adapting the use of online marketplaces for their products. This has brought more online sellers on e-commerce platforms like Amazon, eBay, Wish, and Walmart.
FAQs
Based on monthly visits, some of the most popular and used global online marketplaces include Amazon, eBay, Rakuten, and Esty.
Many people now prefer purchasing from online marketplaces to in-person buying at physical stores. In the US, Amazon records up to 2.2 billion monthly visits, while eBay has over 655 million visitors each month.
The largest online marketplace in the world is Amazon, which has over 5.69 billion visitors every month. Other bigger online platforms include eBay, Esty, AliExpress, Rakuten, etc.
Online marketplaces have recorded increasing adoption from different regions and countries worldwide. However, China shows the most spending on online purchases. Other countries with large online purchases include the US, the United Kingdom, Japan, France, and Germany.
