Do you wish to listen to a song, watch a movie, purchase a TV, or use a video game console? Whatever it is, the name Sony will most likely pop up in your mind. Having established its headquarters in the Minato district of Tokyo, Sony Corporation has made a name for itself internationally. This is no surprise, considering the firm has been in business for over seven decades after being founded by two entrepreneurs, Akio Morita and Masaru Ibuka.
The PlayStation gaming console and its music label often pop up in our minds when we hear the name Sony. But that’s in the past, seeing that the company has become a multifaceted organization with billions of dollars in revenue, even though it began as a small radio repair shop. As a show of its ability to remain among the top tech companies worldwide, Sony generated over $82 billion in total yearly revenue as of 2022. But that’s only a part of it. Please sit back and read through as we unveil some interesting Sony Corporation facts, statistics, and trends.
Key Statistics
Sony Market Share Statistics
Over the 70 years after its launch, Sony Corporation has controlled several market fields. This is particularly true for the music and gaming areas. Let’s examine the figures regarding the firm’s market share.
1. Sony PlayStation dominates the gaming console market, holding approximately 66.6% of the industry’s global market.
2. The firm has about 55% of the total share in the image sensor market.
3. Its music entertainment dominance appears to be the lowest compared to other industries. The reason is not farfetched, given the rapid rise in competitors in this field, keeping Sony’s music market share at 20%.
4. The company’s Music Entertainment publishing market share slightly increased. Sony’s sector holds about 25％ of the market share.
Sony Employee Statistics
5. Among the thousands of new and existing Sony employees, data shows that about 50% are White. This percentage is seconded by the Hispanic employees, standing at 22%, and 15% are Asian.
6. 109.7 thousand individuals joined the company in the fiscal year of 2021.
7. In the same fiscal year, Sony Electronics, Sony’s electronics business unit, hired 71 thousand new employees.
8. Notably, Sony Electronics employees don’t last for many years, which raises the need for annual recruitment. That said, the average duration for this set of employees ranges from 1 to 2 years.
9. Wondering what each Sony Electronics employee’s estimated annual salary looks like? Sony Electronics staffs get an average yearly salary of $75,134 for senior employees. Entry-level staff get an average annual pay of $40,000.
10. Most of Sony’s employees belong to the electronic segment of the company.
11. Sony Corporation’s employees speak several languages. Notably, 14.8% speak Japanese, while 40.4% speak Spanish.
12. A bachelor’s degree is the minimum qualification required to work in the firm’s Electronics segment. 66% of Electronics employees possess at least a Bachelor’s degree.
13. Statistics show that Sony Electronics has more male employees than female ones. Precisely, 77.1% of the employees in this segment are males, while females hold 22.9% of the employee base.
14. The Electronics segment of the company has 53% employees between the ages of 20 and 30.
15. 45% of the same set of staff earn between $25,000 and $40,000 annually.
16. Nonetheless, a few of these employees get higher salaries than others. Essentially, only 1% of these staff earn over $200,000 annually.
Sony User Demographics Statistics
Are you a dedicated Sony customer or a passionate PlayStation enthusiast? Ever wondered about the diverse crowd that makes up Sony’s consumer base? We’ve provided valuable data to uncover some insightful statistics about the demographics of Sony’s buyers.
17. Sony’s clientele is quite varied. Surprisingly, 41% of their buyers belong to the Gen X demographic, with Millennials following closely behind at 29%.
18. Despite the surge in popularity among younger generations, Gen Zs make up a modest 4% of Sony’s customer base.
19. Sony seems to appeal to the well-off, with 51% of its buyers being high-income individuals earning over $80,000 annually.
20. Sony’s shoppers’ racial breakdown showcases diversity. A majority, 67%, are White, followed by 13% Hispanic and 11% Black.
21. Interestingly, the gender distribution among Sony’s customers leans towards women, who make up a substantial 76%, while men constitute only 23% of the consumer base.
22. Approximately 18 out of every 100 customers who buy Sony products return to make another purchase, showing a steady stream of loyal consumers.
23. On average, Sony buyers make 1.3 purchases over a given period, indicating a moderate level of repeat business among its customer base.
24. Around 9.5% of households have at least one Sony product, reflecting a significant presence of Sony electronics in homes.
25. The typical Sony customer spends an average of $160 annually on various Sony products, showcasing a consistent level of expenditure on the brand’s offerings.
Sony PlayStation Statistics
26. In the fiscal year of 2021, 11.5% of Sony’s total gaming entertainment and consumer electronics revenue was attributed to the PlayStation 5 (PS5) console sales.
27. From 2012 to 2014, smartphones were Sony’s top-selling products within the gaming entertainment and consumer electronics segments, accounting for over 30% of total sales.
28. As of the end of the third quarter of 2021, Sony had achieved a remarkable milestone: It had sold a staggering 17.3 million units of the PlayStation 5.
29. The third quarter of 2021 witnessed another remarkable achievement for Sony: an astounding 3.9 million PS5 consoles were sold during that period alone.
30. Among Sony’s impressive lineup of gaming consoles, the PlayStation 2 (PS2) is the best-selling console in the company’s history, with a monumental 157.7 million units sold worldwide.
31. A particularly noteworthy moment occurred in the third quarter of 2013 when Sony experienced unprecedented success, selling an astonishing 9.8 million consoles.
32. Following its launch, the PlayStation 4 (PS4) quickly gained traction in the market, with over 7.6 million units sold within the first five months.
33. Industry projections suggest that Sony will sell an impressive 67.3 million PS5 units by 2025.
34. The staggering number of games developed for the original PlayStation (PS1) console immortalizes its legacy.
35. There is an estimated total of 2,808 titles contributing to its enduring popularity among gamers.
Sony Revenue and Sales Statistics
Sony, known for being a powerhouse in electronics, entertainment, and financial services, stands tall among global corporations. It boasts high revenue figures that reflect its prominence in the industry. More details show how the company’s sales and revenue contribute to its financial prowess.
36. The games and network services (G&NS) business segment contributed significantly to Sony’s revenue, accounting for 27.61% of sales in 2021.
37. Electronics products and solutions, pictures, and music each played integral roles, constituting 23.58%, 12.48%, and 11.25% of Sony’s sales in the same year.
38. Sony’s total revenue for 2021 soared to an impressive $88.35 billion.
39. This success was crucial, raising the company’s revenue by 4% from the previous year.
40. Notably, the G&NS segment emerged as Sony’s primary revenue driver, reflecting its pivotal position.
41. Notably, the G&NS segment alone generated a staggering $24.4 billion in revenue in 2021.
42. Electronics products and solutions followed closely, securing the second-highest revenue spot, reaching $20.83 billion.
43. Meanwhile, Sony’s net income for 2021 reached $7.911 billion, which reflects its financial stability and profitability.
44. Sony’s dominance extended beyond the traditional pattern, as evidenced by its 23% share of box office revenue in the US and Canada in 2021. This achievement further solidified its multifaceted success.
45. Sony’s recent financial performance contrasts starkly with past challenges, such as the $5.569 billion net revenue loss in 2015, revealing its resilience and strategic growth.
46. Sony’s dominance extended beyond the traditional pattern, as evidenced by its 23% share of box office revenue in the US and Canada in 2021. This achievement further solidified its multifaceted success.
Exciting Details About Sony Corporation
Let’s look closer at Sony and its journey through the years. This information unveils some exciting and surprising facts about the firm during its journey.
47. In its early days, Sony went by a different name: TTK, which stood for Tokyo Tsushin Kogyo. This is quite a shift from what we now recognize.
48. Sony’s name is a blend of Sonus, meaning sound in Latin, and sonny, a term from 1950s American slang referring to a young boy. This unique combination reflects Sony’s sound technology roots and youthful, innovative approach.
49. One of Sony’s most iconic creations, the Walkman, enjoyed an impressive run of 31 years. That’s quite the legacy for a device that changed the way we experience music on the move.
50. But here’s a lesser-known fact – Sony once delved into a rather unexpected market by producing a version of the Walkman specifically for prisons. They dubbed it the Walkman SRF-39FP, with “FP” standing for Federal Prison. Talk about meeting the needs of a niche audience.
51. Shifting gears to gaming, Sony made a big splash in 1995 with the launch of its first PlayStation console. This marked its entry into the gaming world and set the stage for future success. However, not every venture was a hit.
52. In 1998, Sony introduced a camcorder with night vision capabilities. Despite initially selling well, with over 70,000 units moved, it was recalled for undisclosed reasons, showing that even tech giants like Sony can face setbacks.
Wrapping Up
According to the indications, Sony Corporation wants to saturate the consumer electronic business with its innovative products. This is no surprise, considering the extent to which the firm has positioned itself. Glaring areas include smartphones, PCs, cameras, and even projectors. The info we’ve gathered is just scratching the surface of how extensive and diverse Sony is. Nonetheless, we trust this piece has shed more light on the different areas of the company for a clearer picture of its achievements.
FAQs
Sony Sales Insight Sony’s revenue for the fiscal year ending December 31, 2023, amounted to $90.186 billion, marking a 10.83% increase compared to the previous year. However, in 2023, the annual revenue slightly declined to $85.395 billion, showing a 3.29% decrease from 2022. This followed a 4.38% increase in revenue from 2021, which stood at $88.301 billion.
Within the vast gaming industry, which exceeds $280 billion, Sony Interactive Entertainment stands out with its iconic PlayStation 2, which was crowned the best-selling console ever.
Sony’s latest financial disclosures reveal a total revenue of $88.97 billion over the trailing twelve months. This contrasts with the $76.58 billion revenue recorded in 2022, a drop from the previous year’s $88.05 billion.
Sony’s gaming and network services (G&NS) segment emerge as the primary revenue generator. In 2021, this segment contributed 27.61% to Sony’s total revenue.
Sony became a global powerhouse from humble beginnings as a small radio repair shop in post-war Japan. Operating in over 204 countries, Sony’s market capitalization now exceeds $106.52 billion, solidifying its position as a leading player in the industry.
