Pinterest is a popular social media platform that many online users rely on for planning and shopping. It also allows several brands and industries to market their products and services. The platform boasts over 518 million monthly active users.
With its inventory of innovative ideas and massive global adoption, Pinterest has become more than just a social media platform. This article explores impressive Pinterest statistics and facts, offering marketers insights into planning and implementing effective marketing strategies.
Key Pinterest Statistics
General Pinterest Statistics and Facts
1. Pinterest was launched in 2009.
Ben Silbermann, Evan Sharp, and Paul Sciarra founded Pinterest in 2009. In the same year, the platform accumulated up to 5,000 users. In less than a decade, it grew to one of the most-used social media platforms worldwide.
2. The platform recorded a market value of $38 billion in 2020.
In April 2019, Pinterest went public, trading at $19 per share and valuing it at $12.7 billion. Through several mixed events, the platform continued its journey. With increased online engagement due to the pandemic, Pinterest saw a drastic surge in its value in 2020. By December 2020, it recorded a valuation of $38 billion, with each share at $68.53.
3. About 1.5 million businesses use Pinterest every month.
Pinterest boasts up to 1.5 million active businesses on the platform. It is a popular marketing outlet for many brands and industries to showcase their products. Moreover, its simplicity remains an attractive edge for such businesses and other users globally.
4. Pinterest is the #1 for mobile social media, having 64% of referral traffic from smartphones and tablets.
The platform leads in mobile social media usage. Pinterest boasts a staggering 64% of mobile referral traffic, ahead of other social media networks.
5. Pinterest has over 200 billion saved pins.
Pinterest users have more than 200 saved pins on the platform. These pins are saved on over four billion boards across the platform. Usually, most users pin daily, with new pinners and small businesses pinning between 1 and 5 times each day. Less pining could be more effective as it could provide better output. The key focus should be on relevance and quality.
6. Pinterest users re-pin an average Pin 11 times.
An average pin on the platform is typically repinned at least 11 times. With over 200 billion pins on Pinterest, every user can save up to 200,000 pins. Moreover, an average pin takes about 3.5 months to get 50% of its engagement.
7. In 2020, Pinterest raised $1.39 billion via ad revenue.
Following a rise in user engagement, Pinterest saw more advertising on the platform. It amassed about $1.39 billion through adverts in 2020. Though the amount is low compared to Facebook’s ad revenue of $33.48 billion the same year, it’s still encouraging.
8. 85% of Pinterest users engage on the platform through mobile.
According to Pinterest trends, up to 85% of users engage on the platform through their smartphones. As of 2018, 80% of users are mobile. This shows that more people prefer using mobile on the platform than desktops.
9. The platform saw a 12% year-over-year (YoY) increase in global monthly active users (MAU) in Q1 2024.
According to Pinterest’s Q1 2024 results, the global MAUs rose 12% YoY to reach 513 million. This marked the first time the company had exceeded 500 million MAUs in history. Moreover, the report surpassed analysts’ prediction of 505 million MAU for the quarter.
10. In Q1 2024, Pinterest’s revenue reached $740 million, a 23% increase year-over-year.
Over the years, Pinterest has continued to get more users and businesses using the platform for advertising and marketing. It reported a 23% increase year-over-year (YoY) in revenue for its first-quarter results in 2024. The revenue amounted to $740 million compared to $603 million in the previous quarter. The US and Canada contributed the most significant part of the revenue, $592 million.
11. Pinterest is the 15th most prominent social media platform in terms of MAU as of April 2024.
According to data from Statista, Pinterest is the 15th largest social media platform in terms of monthly active users. The three top networks are Facebook, YouTube, and WhatsApp.
12. 55% of Pinterest staff are women.
The female gender dominates the network’s workforce. As of 2024, about 55% of staff are women. In 2022, female workers accounted for 51% of the workforce.
13. Women make up 36% of the network’s leadership team.
Pinterest is committed to increasing the presence of women in leadership positions. It followed its plan of making a 20% increase for women in leadership to reach a total of 36%.
14. 80% of Pinterest’s new users are from outside the US.
While older signups on Pinterest came from the US, the new ones (80%) are mainly outside the country. This reflects that the platform is a global network.
15. The most popular categories for men on Pinterest are technology, food, and drink.
The male folks on the network show more interest in technology, food, and drink categories. The trend corresponds with their real-life interest as well.
16. Pinterest provides more than 5% of all referral traffic to websites.
Notably, Pinterest has become one of the most influential online networks. Several users migrated to other websites due to interesting pins on the platform.
17. In 2019, travel ranked as the most popular category on the platform.
Travel emerged as the most popular category on Pinterest in 2019. Travel + Leisure had more than 7.3 million views, which later rose to over 10 million monthly views.
18. An active female user on Pinterest makes an average of 158 pins.
The platform has more female users who spend more time on the platform. On average, an active female user makes 158 pins on her boards.
19. Pinterest has over 1.7 billion recipe pins.
One of the most popular categories on the platform is cooking. Different chefs use Pinterest to expand their cooking skills and portfolio. This accounts for over 1.7 billion recipes on the platform.
20. Users often pin images without human faces.
A study on Pinterest pinned images indicates that those without faces are more than the ones with human faces.
21. About 12% of Pinterest searches have spelling errors
Up to 12% of searches on the platform contain at least a spelling error. So, the network had to alter its keyword search engine to accommodate users’ spelling mistakes.
22. 90% of users confirm getting positive feelings while using Pinterest.
Nine out of ten Pinterest users admit that they draw positivity from Pinterest. Moreover, Evan Sharp, one of the co-founders of Pinterest, mentioned that the platform could become the last positive outlet for interest.
23. Home Décor is the most popular category on Pinterest in 2026.
The Home Décor category has more than 23 billion pins and 682 million boards. Notably, millennial women, mostly under 40 years, comprise the major users, accounting for 70% of users in this category. DIY + Crafts and Food + Drink rank second and third among the most popular categories after Home Décor.
Pinterest Statistics – Users
24. 70% of Pinterest’s global audience is women.
Female folks have a higher percentage of using the platform. While women make up 70% of users, their male counterparts only constitute 22%, while unspecified make up the remaining 8%.
25. The United States Ranks as the top country among Pinterest users, with 89.9 million users as of April 2026.
America has the highest number of Pinterest users worldwide, having over 89.9 million users as of April 2026. Almost a third of US internet users above 18 years are using or have used the platform.
26. About 14.6 million people in the United Kingdom used Pinterest in 2026.
As of April 2026, the UK has over 14.6 million users on the platform. Also, it ranks as the sixth-top country based on Pinterest audience size. The UK falls behind the United States, Brazil, Mexico, Germany, and France.
27. Australia has over 5.5 million people using Pinterest.
Over the years, Australians’ engagement on Pinterest has gone up. As of April 2024, more than 5.5 million Australians use the platform.
28. 46% of Pinterest users in the US are between the ages of 18 and 24.
The number of young adults using the platform in the US is growing, representing 46%. People between the ages of 25 – 34 represent 40% of users, while those between 35 and 44 constitute 39%.
29. Pinterest Users have a median age of 40.
According to a study, the average age of all Pinterest users who have ever signed up on the platform is 40. Meanwhile, some of the Pinterest accounts are now inactive, leaving the median age of users below 40.
30. Pinterest’s male users record a 40% annual increase.
The number of male users on the platform keeps growing by at least 40% yearly. However, in 2020, the number of male users spiked by almost 50% year-on-year. As of April 2024, men represent almost 22% of Pinterest’s global audience.
31. Male users hit an all-time high of 120% increase in 2015.
Men indicated more interest in the platform in 2015, recording a staggering 120% increase.
32. Gen Z constitutes 42% of Pinterest’s global users.
Gen Z is gradually indicating a broader presence on the platform. They use Pinterest to search, save, and shop, almost outperforming other generations on the platform.
33. About 32% of Pinterest users in the US attended college.
Among people engaging on the platform from the US, 32% attended college. Moreover, 38% hold higher degrees, while 19% have a high school diploma.
34. 1 out of every 3 Pinterest shoppers earns $100,000 or above annually.
Pinterest serves as a window for most users to search for and shop for different products. One-third of shoppers on the network confirm having an average of $100,000 as their annual income.
35. 70% of Pinterest luxury shoppers are under the age of 35.
A majority of the luxury shoppers on Pinterest are under 35 years old, the millennials. This audience class sets the trends and swipes cards to make pronounced purchases on the platform.
36. Users made 14.6 million celebration-related boards in 2023.
Pinterest’s celebration content is making waves and increasing user engagement. The platform witnessed over 14.6 million celebration-related boards last year.
37. 41% of US adults earning more than $75K use Pinterest.
Many users of the platform always shop, taking a chunk out of their annual income. 41% of users in the US earn an average of $75,000. 18% earn below $30,000, while 27% earn an amount between the two.
38. About 2 million people make product-rich Pins daily.
Roughly 2 million Pinterest users save advertised and expensive products on their boards every day. Such daily saved pins increase as the months roll.
39. 50% of Pinterest users spend more on food than people who don’t use the platform.
About half of Pinterest users lay out food plans using most of the pins on their boards. Pinners love to experiment with different recipes while cooking what they find on the platform. This makes them spend more money on such moves than those who don’t use the network.
40. 60% of Pinterest users have children aged five or below.
Many pinners are married or in a domestic partnership, having children aged five or below.
Facts About Pinterest and Millennials
41. One out of every two millennials uses Pinterest monthly.
The millennials (those born between the 1990’s and 2000’s) are the major Pinterest users. They constitute about 50% of the platform’s monthly users.
42. 86% of millennials use the platform to plan big and small events.
Most millennials rely on Pinterest to plan many of their life activities and events. From birthday party themes to decorations to wedding locations and holiday destinations, Pinterest guides millennials.
43. 63% of millennials find new brands and products to purchase on Pinterest.
A greater number of millennials on Pinterest confirms the usefulness of the platform in discovering new products to buy. Ads on the network and other users’ recommendations and posts could be quite helpful.
44. 50% of millennials admit getting inspiration for their dreams on Pinterest.
Pinterest has different, unique ways of creating positive influences on users. About half of millennials on the platform say the network motivates them to achieve their dreams.
45. 53% of millennials confirm seeing more things to buy on Pinterest regarding their appearances.
Pinterest offers lots of pins related to clothing and general appearance. They provide the necessary guide for several millennials to purchase more items that complete their looks.
46. 85% of pinners use the platform to launch a new project.
Many users say they use the platform to guide their new projects. Some inspirations are from DIY and instructions on product usage.
Pinterest Statistics – Advertising
47. 93% of active users admit to using Pinterest to make purchases.
A majority of users plan what they want using the platforms. This helps them to make purchases in different categories of life.
48. 77% of weekly users uncover new products on the platform.
The platform has become an avenue to showcase or market several products, though 97% are unbranded. Many pinners confirm that Pinterest helps them discover new products.
49. 50% of pinners buy some products after seeing ad pins about them.
The platform offers the right marketing tools for different products. Up to 50% of users make a purchase following a promotional pin they’ve seen.
50. 41% of in-store shoppers use Pinterest.
Pinterest brings several ideas to users who are in-store shoppers. The pinners see samples of items others have pinned.
51. Over 25% of the time pinners spend on Pinterest is spent shopping.
Pinterest users spend 25% of their time shopping and engaging in shopping-related activities on the platform. They could try to search for some products or follow any attractive pin to make purchases.
52. 66% of users make purchases after seeing some brands’ pins.
Pins of brands influence almost two-thirds of Pinterest users. They easily purchase things based on such pins.
53. 78% of users say what they see is valuable and relevant.
Most advertisements on Pinterest provide helpful and relevant details for lots of users.
54. 72% of pinners admit they are inspired by Pinterest to shop without even searching for anything.
Pinterest has a strong effect on many of its users. Pinners not looking for anything on the platform confirm getting inspiration to make purchases after seeing some pins.
55. Pins have a lifespan of six to twelve months.
Pinterest is among the social media platforms with specific lifespans for users’ posts. Pins on the platform can last between six and twelve months before disappearing.
56. 39% of pinners could be active retail shoppers.
With its fantastic marketing and advertising tools, about 39% of Pinterest users are most likely active retail shoppers. So, business brands and marketers could get more clients as users buy via their adverts and pins.
57. 40% of Pinterest users have purchased home décor within the past six months.
Currently, home décor ranks as the most popular category on Pinterest, with over 23 billion pins. Notably, many users have bought home décor in the past six months.
58. Active Pinterest users admit to spending less time on traditional media.
Pinterest provides users with numerous tools, especially for advertising. This gradually reduces users’ interest in traditional media like television and radio.
59. Users get a $2 profit for every $1 they spend on advertising.
Based on its growing user base, Pinterest has proven its return on investment (ROI) as a marketing platform. Users receive a $2 profit for each $1 they spend on adverts on the platform.
60. Saturday is the best day to get an audience on Pinterest.
Though pinning on any day could still yield considerable output, Saturday remains the best day to gain more attention on Pinterest. The ideal timeframe lies between 2 PM and 4 PM and 8 PM – 1 AM.
61. Pins related to trending topics could record a 94% increase in CTR.
Besides posting on Pinterest at the correct times, your choice of pins could impact your click-through rate. You can get up to a 94% increase in CTR with pins on trending topics on the platform.
62. Pinterest descriptions with 100 – 200 characters gain more popularity.
Usually, most users prefer to check out posts with short descriptions instead of only images. The short texts provide more details and clarity about the posts.
63. Pins within the fashion category gain more traction on Thursdays.
The most popular day for the fashion category on Pinterest is Thursday. Fashion brands can grow their presence and customer base by posting their adverts on the platform on this day.
64. Businesses and brands using Pinterest record three times more clicks on ads than those that don’t.
Pinterest offers businesses, brands, and marketers the opportunity to scale up their output through engaging ads. Most users on the platform discover products through promoted pins and subsequently navigate to make purchases.
65. 96% of searches on Pinterest are unbranded.
Almost all searches on the platform are unbranded. This implies that users choose based on what they want instead of specific brands. Also, it offers start-up businesses opportunities to get customers from the platform.
Conclusion
With the increasing use of online platforms, Pinterest has found a place among others. It ranks as the #15 most popular social media platform in the world. Moreover, Pinterest has made its mark in online advertising and marketing. Many users confirm shopping through promoted pins. Also, the platform offers pinners a $2 ROI for each $1 they spend on adverts. With the increasing adoption of online marketing campaigns, Pinterest will likely record more ad revenue in the coming years.
FAQs
Pinterest recorded a 12% increase in its monthly active users (MAUs) by the end of Q1 2024. The number of MAUs rose to 518 million in Q1, up from 463 million in the previous quarter.
The United States has the largest Pinterest audience globally. As of April 2024, the country boasts 89.9 million pinners. Brazil and Mexico follow closely, with 38.93 million users and 24.68 million users, respectively.
Women use Pinterest the most. According to recent Pinterest statistics, women comprise almost 70% of users on the platform, while men represent just 22%. The remaining 8% of users are unspecified.
Pinterest ranks as the fifteenth-most popular social media platform globally. It has also gained traction among e-commerce platforms for businesses and brands.
80% and 40% of millennial women and men use Pinterest for inspiration. About 86% of millennials use the platform to plan for several events in their lives.
